Bad Ass Coffee Company vs Van Houtte Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bad Ass Coffee Company vs Van Houtte including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Bad Ass Coffee Company Franchise
Van Houtte Franchise
Investment $304,500 - $620,000$250,000 - $300,000
Franchise Fee $35,000$27,500
Royalty Fee 6%5%
Advertising Fee 2%-
Year Founded 19911919
Year Franchised 19981983
Term Of Agreement 5 years10 years
Term Of Agreement 5 years10 years
Renewal Fee $2.5K-


Business Experience Requirements

 
Bad Ass Coffee Company Franchise
Van Houtte Franchise
Experience --

Financing Options

 
Bad Ass Coffee Company Franchise
Van Houtte Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/NoNo/No
Start-up Costs No/YesNo/No
Equipment No/YesNo/No
Inventory No/YesNo/No
Receivables No/NoNo/No
Payroll No/NoNo/No

Training & Support

 
Bad Ass Coffee Company Franchise
Van Houtte Franchise
Training --
Support Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesMeetings, Grand opening, Field operations/evaluations, Purchasing cooperatives
Marketing Co-op advertising, Ad slicks, Regional advertisingCo-op advertising, Regional advertising
Operations International franchisees required to buy multiple units/master licenses; 50% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 10

Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

5% of all franchisees own more than one unit

Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)


Expansion Plans

 
Bad Ass Coffee Company Franchise
Van Houtte Franchise
US Expansion --
Canada Expansion NoNo
International Expansion YesYes

Company Overviews

About Bad Ass Coffee Company

In 1989, Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii with a goal of sharing American-grown, premium Hawaiian coffee from Kauai, Oahu, Maui, Moloka‘i, Kona and Ka’u with coffee lovers everywhere.

It didn’t take long for the legend of Bad Ass Coffee of Hawaii to reach the mainland as tourists began to bring their new favorite coffee, hats and t-shirts home and spread the word about their Hawaiian Bad Ass experience. A new legend was born!


In 1995, B.J. Bilanzich was so taken by the playfulness of the brand, that upon arrival to Salt Lake City, she and her husband began to open stores in Utah and eventually purchased Bad Ass Coffee of Hawaii and began franchising on the mainland.

Today, Bad Ass Coffee of Hawaii continues to serve premium Hawaiian and other top international coffees with a kick �" but Bad Ass Coffee franchises don’t stop there. We also serve popular blended drinks, teas, food and branded merchandise with exceptional service through 24 stores in the U.S., US Virgin Islands and Japan.

The Bad Ass Coffee Company serves only the finest, American-grown, gourmet, whole bean Kona, and Hawaiian coffee available on the market today. Our Signature Blend marries 10% Hawaiian coffee and coffees from around the world to offer our customers many different flavor profiles. Both our brand and our product are strong sellers with a growing and expanding base of repeat core customers. When you invest in the Bad Ass Coffee Company franchise, you're getting far more than just a store location. We can provide you and your new business with a full range of support services to help you get your business up and running and on the road to success quicker and easier than ever before. From assistance with the primary planning stages and location selection of your store, providing access to excellent marketing information and support, as well as access to our expert interior design and installation teams, to helpful opening day assistance and beyond, we'll be there for you.

About Van Houtte

Albert-Louis Van Houtte, a French immigrant, set up his first grocery store in Montreal in 1919. Van Houtte stocked the store with specialty products from Europe, including coffee. Each day he would roast small batches of coffee in the back of his shop, and soon Van Houtte had built up a reputation in Montreal for selling quality coffee. In the more than 80 years since its founder began roasting European coffees, A.L. Van Houtte Cafe-Bistro has grown beyond Montreal and has expanded its menu. Today, each cafe-bistro serves a variety of coffee and espresso drinks, as well as teas, soups and sandwiches.