Bad Ass Coffee Company vs Good Earth Coffeehouse and Bakery Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bad Ass Coffee Company vs Good Earth Coffeehouse and Bakery including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Bad Ass Coffee Company Franchise	Good Earth Coffeehouse and Bakery Franchise
Investment	$304,500 - $620,000	$385,000 - $595,000
Franchise Fee	$35,000	$35,000
Royalty Fee	6%	7%
Advertising Fee	2%	2%
Year Founded	1991	1991
Year Franchised	1998	2005
Term Of Agreement	5 years	-
Term Of Agreement	5 years	-
Renewal Fee	$2.5K	-
Business Experience Requirements
	Bad Ass Coffee Company Franchise	Good Earth Coffeehouse and Bakery Franchise
Experience	-	-
Financing Options
	Bad Ass Coffee Company Franchise	Good Earth Coffeehouse and Bakery Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	No/No	-/-
Start-up Costs	No/Yes	-/-
Equipment	No/Yes	-/-
Inventory	No/Yes	-/-
Receivables	No/No	-/-
Payroll	No/No	-/-
Training & Support
	Bad Ass Coffee Company Franchise	Good Earth Coffeehouse and Bakery Franchise
Training	-	Our Training Program equips you with the skills and knowledge you need to operate your Good Earth Coffeehouse. Training is held at Good Earth’s corporate offices and a training store, both in Calgary, Alberta. The cost of our Training Program is included in the franchise fee, although you will have personal expenses including transportation, meals, and accommodations while training. All Good Earth Franchise Partners are required to attend and successfully complete the training program.
Support	Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives	-
Marketing	Co-op advertising, Ad slicks, Regional advertising	* Ongoing use of Good Earth Cafes Ltd. Trademarks and Operating System * National Marketing Program * Local Marketing Guidance * Corporate Communication Programs
Operations	International franchisees required to buy multiple units/master licenses; 50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)	-
Expansion Plans
	Bad Ass Coffee Company Franchise	Good Earth Coffeehouse and Bakery Franchise
US Expansion	-	-
Canada Expansion	No	-
International Expansion	Yes	-

Company Overviews

About Bad Ass Coffee Company

In 1995, B.J. Bilanzich was so taken by the playfulness of the brand, that upon arrival to Salt Lake City, she and her husband began to open stores in Utah and eventually purchased Bad Ass Coffee of Hawaii and began franchising on the mainland.

Today, Bad Ass Coffee of Hawaii continues to serve premium Hawaiian and other top international coffees with a kick �" but Bad Ass Coffee franchises don’t stop there. We also serve popular blended drinks, teas, food and branded merchandise with exceptional service through 24 stores in the U.S., US Virgin Islands and Japan.

The Bad Ass Coffee Company serves only the finest, American-grown, gourmet, whole bean Kona, and Hawaiian coffee available on the market today. Our Signature Blend marries 10% Hawaiian coffee and coffees from around the world to offer our customers many different flavor profiles. Both our brand and our product are strong sellers with a growing and expanding base of repeat core customers. When you invest in the Bad Ass Coffee Company franchise, you're getting far more than just a store location. We can provide you and your new business with a full range of support services to help you get your business up and running and on the road to success quicker and easier than ever before. From assistance with the primary planning stages and location selection of your store, providing access to excellent marketing information and support, as well as access to our expert interior design and installation teams, to helpful opening day assistance and beyond, we'll be there for you.

About Good Earth Coffeehouse and Bakery

The first Good Earth Coffeehouse opened in Calgary on a hot summer day in 1991. Our Founders, Nan Eskenazi and Michael Going, began with a desire to serve exceptional coffee and wholesome food, with a down-to-earth attitude. Nan hailed from the Pacific Northwest - a coffee mecca of sorts - thus she was in charge of creating the coffee part of Good Earth. Michael grew up on ranches in Southern Alberta and so he had a taste for real, good food and had the recipes too! Between the two of them they got Good Earth off to a good start. Since then many other folks have become a part of Good Earth. And they all brought great ideas, experiences, and recipes with them.

Now there are over forty cafes. They are warm and inviting places where people like to meet… for coffee, breakfast, lunch, a treat, a business meeting, dinner, a book club, a date, a break, a support group, a political uprising, or any other reason people like to get together! Many of our cafes feature communal seating, some furniture made from reclaimed wood (that means it was part of an old building and now has a new life in Good Earth), local art and sometimes live music.

Join our team and prosper with purpose.