Bad Ass Coffee Company vs Mountain Mudd Espresso Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bad Ass Coffee Company vs Mountain Mudd Espresso including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Bad Ass Coffee Company Franchise	Mountain Mudd Espresso Franchise
Investment	$304,500 - $620,000	$162,000 - $298,000
Franchise Fee	$35,000	$10,000
Royalty Fee	6%	4%
Advertising Fee	2%	up to 2%
Year Founded	1991	1994
Year Franchised	1998	2007
Term Of Agreement	5 years	-
Term Of Agreement	5 years	-
Renewal Fee	$2.5K	-
Business Experience Requirements
	Bad Ass Coffee Company Franchise	Mountain Mudd Espresso Franchise
Experience	-	-
Financing Options
	Bad Ass Coffee Company Franchise	Mountain Mudd Espresso Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	No/No	-/-
Start-up Costs	No/Yes	-/-
Equipment	No/Yes	-/-
Inventory	No/Yes	-/-
Receivables	No/No	-/-
Payroll	No/No	-/-
Training & Support
	Bad Ass Coffee Company Franchise	Mountain Mudd Espresso Franchise
Training	-	-
Support	Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives	-
Marketing	Co-op advertising, Ad slicks, Regional advertising	-
Operations	International franchisees required to buy multiple units/master licenses; 50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)	-
Expansion Plans
	Bad Ass Coffee Company Franchise	Mountain Mudd Espresso Franchise
US Expansion	-	-
Canada Expansion	No	-
International Expansion	Yes	-

Company Overviews

About Bad Ass Coffee Company

In 1995, B.J. Bilanzich was so taken by the playfulness of the brand, that upon arrival to Salt Lake City, she and her husband began to open stores in Utah and eventually purchased Bad Ass Coffee of Hawaii and began franchising on the mainland.

Today, Bad Ass Coffee of Hawaii continues to serve premium Hawaiian and other top international coffees with a kick �" but Bad Ass Coffee franchises don’t stop there. We also serve popular blended drinks, teas, food and branded merchandise with exceptional service through 24 stores in the U.S., US Virgin Islands and Japan.

The Bad Ass Coffee Company serves only the finest, American-grown, gourmet, whole bean Kona, and Hawaiian coffee available on the market today. Our Signature Blend marries 10% Hawaiian coffee and coffees from around the world to offer our customers many different flavor profiles. Both our brand and our product are strong sellers with a growing and expanding base of repeat core customers. When you invest in the Bad Ass Coffee Company franchise, you're getting far more than just a store location. We can provide you and your new business with a full range of support services to help you get your business up and running and on the road to success quicker and easier than ever before. From assistance with the primary planning stages and location selection of your store, providing access to excellent marketing information and support, as well as access to our expert interior design and installation teams, to helpful opening day assistance and beyond, we'll be there for you.

About Mountain Mudd Espresso

Mountain Mudd Espresso drive-thru kiosks offer espressos modeled after those served in Naples, Italy, as well as coffee, tea and frozen drinks. Based in Billings, Montana, the company opened its first drive-thru in 1994, and began franchising in 2007. In 2011, Mountain Mudd Espresso was sold to Cafe International.