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Below is an in-depth analysis and side-by-side comparison of Bad Ass Coffee Company vs Coffee Express including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $304,500 - $620,000 | $125,000 - $250,000 |
Franchise Fee | $35,000 | $30,000 |
Royalty Fee | 6% | - |
Advertising Fee | 2% | - |
Year Founded | 1991 | 1993 |
Year Franchised | 1998 | 2006 |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | $2.5K | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
International franchisees required to buy multiple units/master licenses; 50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Coffee Express Inc. is a nationwide Franchiser and leader in the gourmet coffee drive-thru business, and European style cafes in malls and store front locations. Our drive thrus and our cafes present a clean, sophisticated, upscale image that is instantly recognizable. Gourmet brewed coffees and specialty espresso beverages together with our bagel based breakfast and lunch menu and baked goods offer consumers something for every mealtime occasion. Single or multi-unit franchise opportunities available.