Bad Ass Coffee Company vs The Coffee Guy Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bad Ass Coffee Company vs The Coffee Guy including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Bad Ass Coffee Company Franchise
The Coffee Guy Franchise
Investment $304,500 - $620,000$35,000 - And Up
Franchise Fee $35,000N/A
Royalty Fee 6%-
Advertising Fee 2%-
Year Founded 19912005
Year Franchised 19982005
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee $2.5K-


Business Experience Requirements
 
Bad Ass Coffee Company Franchise
The Coffee Guy Franchise
Experience -If you like the idea of being part of a team that's fast-growing, energetic, friendly and fun, then you're in the right place!

Financing Options
 
Bad Ass Coffee Company Franchise
The Coffee Guy Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/Yes-/-
Equipment No/Yes-/-
Inventory No/Yes-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Bad Ass Coffee Company Franchise
The Coffee Guy Franchise
Training --
Support Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
Marketing Co-op advertising, Ad slicks, Regional advertising-
Operations International franchisees required to buy multiple units/master licenses; 50% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 10

Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

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Expansion Plans
 
Bad Ass Coffee Company Franchise
The Coffee Guy Franchise
US Expansion --
Canada Expansion No-
International Expansion Yes-

Company Overviews

About Bad Ass Coffee Company

In 1989, Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii with a goal of sharing American-grown, premium Hawaiian coffee from Kauai, Oahu, Maui, Moloka‘i, Kona and Ka’u with coffee lovers everywhere.

It didn’t take long for the legend of Bad Ass Coffee of Hawaii to reach the mainland as tourists began to bring their new favorite coffee, hats and t-shirts home and spread the word about their Hawaiian Bad Ass experience. A new legend was born!


In 1995, B.J. Bilanzich was so taken by the playfulness of the brand, that upon arrival to Salt Lake City, she and her husband began to open stores in Utah and eventually purchased Bad Ass Coffee of Hawaii and began franchising on the mainland.

Today, Bad Ass Coffee of Hawaii continues to serve premium Hawaiian and other top international coffees with a kick �" but Bad Ass Coffee franchises don’t stop there. We also serve popular blended drinks, teas, food and branded merchandise with exceptional service through 24 stores in the U.S., US Virgin Islands and Japan.

The Bad Ass Coffee Company serves only the finest, American-grown, gourmet, whole bean Kona, and Hawaiian coffee available on the market today. Our Signature Blend marries 10% Hawaiian coffee and coffees from around the world to offer our customers many different flavor profiles. Both our brand and our product are strong sellers with a growing and expanding base of repeat core customers. When you invest in the Bad Ass Coffee Company franchise, you're getting far more than just a store location. We can provide you and your new business with a full range of support services to help you get your business up and running and on the road to success quicker and easier than ever before. From assistance with the primary planning stages and location selection of your store, providing access to excellent marketing information and support, as well as access to our expert interior design and installation teams, to helpful opening day assistance and beyond, we'll be there for you.

About The Coffee Guy

The Coffee Guy first popped the boot to deliver piping hot, delicious espresso direct to customers in June 2005. Since then, we've been keeping the coffee coming for workers and commuters all over NZ. And if you're at a music festival or local rugby club day, chances are we'll be there. To keep up with demand for our coffee, over 40 The Coffee Guy franchises were snapped up in just three years - by people looking for a lifestyle change and a business opportunity that stacks up.  Franchises are available in NZ and Australia, with flexible investment options available. Franchisee benefits: * At least $700 net profit per week, after three months - guaranteed * Simple, straightforward systems, with no experience necessary * You choose your hours and your income * Serious brand recognition and excellent marketing initiatives * Help growing your business with marketing tools tailored to you * Full training, easy application process and speedy start-up * Low investment opportunity
With a drive-thru set up on Shore Road in Remuera, Auckland and numerous businesses keen on having coffee delivered, the van was run ragged satisfying the coffee cravings of just one small Auckland suburb. The popularity of  The Coffee Guy amongst workers and commuters is matched only by the enthusiasm of keen Kiwis wanting to ditch their nine-to-five in search of something that offers a real work-life balance.

We established the first franchise in January 2006, and very quickly new vans began popping up around the country. The Coffee Guy network has since grown to become the largest mobile coffee franchise in New Zealand with over 29 franchisees in operation. Following the success of our mobile coffee van franchise system, we introduced fixed sites in 2012 with a drive-thru. While the format is slightly different, it still offers the same great menu that’s so popular amongst our loyal customers. It enjoys the same low overheads that make our franchise systems simple, low-risk, and easy-to-run.