Bad Ass Coffee Company vs Cafe 2U Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bad Ass Coffee Company vs Cafe 2U including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Bad Ass Coffee Company Franchise
Cafe 2U Franchise
Investment $304,500 - $620,000$109,146 - $154,621
Franchise Fee $35,000$25,000
Royalty Fee 6%$175/wk
Advertising Fee 2%-
Year Founded 19912000
Year Franchised 19982005
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee $2.5K-


Business Experience Requirements
 
Bad Ass Coffee Company Franchise
Cafe 2U Franchise
Experience --

Financing Options
 
Bad Ass Coffee Company Franchise
Cafe 2U Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/Yes-/-
Equipment No/Yes-/-
Inventory No/Yes-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Bad Ass Coffee Company Franchise
Cafe 2U Franchise
Training -On-The-Job Training: 1 week Classroom Training: 1 week Additional Training: At Grand Opening
Support Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesNewsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations
Marketing Co-op advertising, Ad slicks, Regional advertisingAd Templates
Operations International franchisees required to buy multiple units/master licenses; 50% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 10

Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

-

Expansion Plans
 
Bad Ass Coffee Company Franchise
Cafe 2U Franchise
US Expansion -Yes
Canada Expansion No-
International Expansion YesYes

Company Overviews

About Bad Ass Coffee Company

In 1989, Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii with a goal of sharing American-grown, premium Hawaiian coffee from Kauai, Oahu, Maui, Moloka‘i, Kona and Ka’u with coffee lovers everywhere.

It didn’t take long for the legend of Bad Ass Coffee of Hawaii to reach the mainland as tourists began to bring their new favorite coffee, hats and t-shirts home and spread the word about their Hawaiian Bad Ass experience. A new legend was born!


In 1995, B.J. Bilanzich was so taken by the playfulness of the brand, that upon arrival to Salt Lake City, she and her husband began to open stores in Utah and eventually purchased Bad Ass Coffee of Hawaii and began franchising on the mainland.

Today, Bad Ass Coffee of Hawaii continues to serve premium Hawaiian and other top international coffees with a kick �" but Bad Ass Coffee franchises don’t stop there. We also serve popular blended drinks, teas, food and branded merchandise with exceptional service through 24 stores in the U.S., US Virgin Islands and Japan.

The Bad Ass Coffee Company serves only the finest, American-grown, gourmet, whole bean Kona, and Hawaiian coffee available on the market today. Our Signature Blend marries 10% Hawaiian coffee and coffees from around the world to offer our customers many different flavor profiles. Both our brand and our product are strong sellers with a growing and expanding base of repeat core customers. When you invest in the Bad Ass Coffee Company franchise, you're getting far more than just a store location. We can provide you and your new business with a full range of support services to help you get your business up and running and on the road to success quicker and easier than ever before. From assistance with the primary planning stages and location selection of your store, providing access to excellent marketing information and support, as well as access to our expert interior design and installation teams, to helpful opening day assistance and beyond, we'll be there for you.

About Cafe 2U

Cafe2U is an Australian-born company which expanded into the United States in 2012.

Cafe2U is a coffee house on wheels, delivering gourmet espresso drinks to workplaces where workers can't easily slip away for a gourmet coffee break.
Cafe2U is proud to have been the pioneer of the mobile coffee industry in Australia and around the world, launching its first cafe vehicle in Sydney in 2000.
The success experienced by our franchise partners by using our proven systems and processes have allowed Cafe2U to become the largest Mobile Coffee Franchise System in world with more than 245 franchises now operating is Australia, New Zealand, the UK, Ireland, South Africa, and the USA.