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Updated RecentlySurf City Squeeze vs Wendy's Milk Bar Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Surf City Squeeze vs Wendy's Milk Bar including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $64,600 - $311,750 | $100,000 - $210,000 |
| Franchise Fee | $30,000 | $25,000 |
| Royalty Fee | 6% | - |
| Advertising Fee | 1% | - |
| Year Founded | 1989 | 1979 |
| Year Franchised | 1995 | 0 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | 75% of then-current fee | - |
Business Experience Requirements |
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| Experience | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood � they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you�re already well on your way to meeting the needs of becoming a Wendys franchisee. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | K-Tec is a 5-day training all Kahala franchisees receive and is the companion to brand specific in-store training. It introduces participants to the Kahala culture, level of support provided, and the roles and responsibilities for supporting franchisee and franchisor success. It provides exposure to basic business concepts such as customer service, profitability, quality assurance, inventory, purchasing and distribution, and more. | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns � all designed to achieve excellent cut-through within our key target demographics. |
| Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Surf City Squeeze
The SURF CITY SQUEEZE diversifying framework has turned out to be exceptionally fruitful. A critical number of existing franchisees are searching for extra areas and in addition a few planned franchisees in the endorsement procedure to be conceded establishments as they get to be distinctly accessible. The Franchise Department can help with finding financing, site determination, development coordination and notwithstanding finding a bookkeeper. The Franchise Department likewise unequivocally energizes communication between the franchisees keeping in mind the end goal to make an extended hotspot for thoughts, data, and support.
We comprehend what it takes to make a decent smoothie and we set ourselves apart from our rivals by utilizing just the most tasty organic product, most elevated quality supplements* and our restrictive smoothie blend, all of which make our smoothies genuinely novel. What's more, as smoothies keep on being a well known supper trade and nibble alternative for customers, Surf City Squeeze® can possibly proceed with its development.
We stand firm on our dedication to bolster our franchisees. When you turn into a Surf City Squeeze franchisee, we'll be close by all through the excursion of opening your store and past. Our devoted Surf City Squeeze group will help you with imperative pre-opening strides, for example, site choice, outline and development, and in addition a great opening arrangement. Our working framework and industry encounter empowers us to keep the cost of passage and working expenses as low as would be prudent.
Making waves since 1981
About Wendy's Milk Bar