Microtel Inns & Suites vs Crowne Plaza Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Microtel Inns & Suites vs Crowne Plaza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$5,709,119 - $6,799,356 | $35,380,430 - $70,256,900 |
Franchise Fee |
$43,000 | $75,000 |
Royalty Fee |
6% | 5% |
Advertising Fee |
2% | - |
Year Founded |
1987 | 1983 |
Year Franchised |
1988 | 1983 |
Term Of Agreement |
20 years | - |
Term Of Agreement |
20 years | - |
Renewal Fee |
50% of current franchise fee | - |
Business Experience Requirements |
Experience |
General business experience | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/Yes | -/Yes |
Start-up Costs |
No/No | -/Yes |
Equipment |
No/Yes | -/Yes |
Inventory |
No/Yes | -/Yes |
Receivables |
No/Yes | -/Yes |
Payroll |
No/Yes | -/Yes |
Training & Support |
Training |
- |
On-The-Job Training: Varies
Classroom Training: Varies
|
Support |
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
|
Marketing |
Co-op advertising, Ad slicks, National media, Regional advertising | Ad Templates
National Media
SEO
Loyalty program/app
|
Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12
- 20
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
US Expansion |
- | Yes |
Canada Expansion |
No | - |
International Expansion |
Yes | Yes |
Company Overviews
About Microtel Inns & Suites
BRILLIANTLY SIMPLE
Microtel by Wyndham® is a fast-growing, all-new construction hotel franchise brand in the Philippines and the U.S.
Microtel by Wyndham’s proven track record of successful development, strong operating performance, and sustainable growth in the limited-service segment are what set it apart from the competition. With 300+ properties open and under construction worldwide,
Microtel by Wyndham® is well positioned for continued growth.
At Microtel Inn and Suites by Wyndham, we are really dedicated as per the general inclination of our visitors and ensuring you have the most ideal experience. That is the reason we are pleased to be perceived as an industry pioneer in visitor fulfillment, positioning "Most elevated in Guest Satisfaction Among Economy/Budget Hotel Chains, 14 out of 15 Years" by the J.D. Control 2016 Hotel Guest Satisfaction Study.
Years of hotel management experience and innovative planning went into the development of the
Microtel concept. Simply put, it involves offering the traveling public high quality product and service at value rates while keeping operating and development costs to a minimum. All
Microtels are 100% new construction, thus assuring consistent expectation and experience.
Microtel® by Wyndham is an award-winning chain of more than 340 economy hotels located throughout North America, Mexico and the Philippines. Offering free cable TV and mattresses approved by
the American Chiropractic Association,
Microtel's MicroSaver rooms start
as low as $35 per night and have queen size beds and built-in
furniture.
#302 in Franchise 500 for 2020.
About Crowne Plaza
Work. Connect. Succeed.
When traveling, you need a partner that makes both work and relaxation easy. At Crowne Plaza Hotels & Resorts, we focus on one thing and do it well: making your stay a success. With more than 400 properties worldwide, our premium accommodations, business-ready services and spaces, and fast and fresh meal options are designed to keep you productive, connected, rested, and restored during your stay. Whatever your business or personal needs, our expert staff is on it.
The total investment necessary to begin operation of a typical
300-room Crowne Plaza or Crowne Plaza Suites hotel, excluding land costs
and other matters, ranges from $35,380,430 to $60,089,100 ($117,935 to
$200,297 per guest room) or more, including between $304,380 and
$538,200 or more that must be paid to the franchisor or an affiliate.
The total investment necessary to begin operation of a typical 250-room
Crowne Plaza Resort hotel, excluding land costs and other matters,
ranges from $40,406,030 to $70,256,900 ($161,624 to $281,028 per guest
room) or more, including between $252,380 and $456,200 or more that must
be paid to the franchisor or an affiliate.