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Below is an in-depth analysis and side-by-side comparison of Microtel Inns & Suites vs Curio Collection by Hilton including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $5,709,119 - $6,799,356 | $3,592,500 - $112,436,500 |
Franchise Fee | $43,000 | $75,000 |
Royalty Fee | 6% | 5% |
Advertising Fee | 2% | 4% |
Year Founded | 1987 | 2014 |
Year Franchised | 1988 | 2014 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | 50% of current franchise fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/Yes |
Start-up Costs | No/No | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | -/Yes |
Receivables | No/Yes | -/Yes |
Payroll | No/Yes | -/Yes |
Training & Support |
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Training | - | On-The-Job Training: Varies Classroom Training: Varies |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 - 20
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
There is extraordinary. And then there is Curio.
Some are well known. Some are local legends.
But each hotel in the Curio Collection is a masterpiece that reflects the best of its surroundings.