Microtel Inns & Suites vs Best Western Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Microtel Inns & Suites vs Best Western including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Microtel Inns & Suites Franchise
Best Western Franchise
Investment $5,709,119 - $6,799,356$50,505 - $24,773,188
Franchise Fee $43,000$45,000 - $60,000
Royalty Fee 6%-
Advertising Fee 2%-
Year Founded 19871946
Year Franchised 19881957
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee 50% of current franchise fee-


Business Experience Requirements
 
Microtel Inns & Suites Franchise
Best Western Franchise
Experience
  • General business experience
    		• -

    Financing Options
     
    Microtel Inns & Suites Franchise
    Best Western Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/No-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Microtel Inns & Suites Franchise
    Best Western Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Co-op advertising, Ad slicks, National media, Regional advertising-
    Operations 30% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 12 - 20

    Absentee ownership of franchise is allowed.

    		-

    Expansion Plans
     
    Microtel Inns & Suites Franchise
    Best Western Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion YesYes

    Company Overviews

    About Microtel Inns & Suites

    BRILLIANTLY SIMPLE

    Microtel by Wyndham® is a fast-growing, all-new construction hotel franchise brand in the Philippines and the U.S. Microtel by Wyndham’s proven track record of successful development, strong operating performance, and sustainable growth in the limited-service segment are what set it apart from the competition. With 300+ properties open and under construction worldwide, Microtel by Wyndham® is well positioned for continued growth.

    At Microtel Inn and Suites by Wyndham, we are really dedicated as per the general inclination of our visitors and ensuring you have the most ideal experience. That is the reason we are pleased to be perceived as an industry pioneer in visitor fulfillment, positioning "Most elevated in Guest Satisfaction Among Economy/Budget Hotel Chains, 14 out of 15 Years" by the J.D. Control 2016 Hotel Guest Satisfaction Study.
    Years of hotel management experience and innovative planning went into the development of the Microtel concept. Simply put, it involves offering the traveling public high quality product and service at value rates while keeping operating and development costs to a minimum. All Microtels are 100% new construction, thus assuring consistent expectation and experience.
    Microtel® by Wyndham is an award-winning chain of more than 340 economy hotels located throughout North America, Mexico and the Philippines. Offering free cable TV and mattresses approved by the American Chiropractic Association, Microtel's MicroSaver rooms start as low as $35 per night and have queen size beds and built-in furniture.

    #302 in Franchise 500 for 2020.

     







    About Best Western

    "Best

    Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel Group global network. With 18 brands and approximately 4,700 hotels in over 100 countries and territories worldwide, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay Studio franchises.


    The total investment necessary to begin operation of a 75-room Best Western hotel is $5,080,050 - $9,589,538 (for new construction) and $505,050 - $1,939,539 (for a conversion), which includes $69,350 - $143,438 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 90-room
    Best Western Plus hotel is $6,433,050 - $10,397,788 (for new construction) and $608,050 - $2,406,288 (for a  conversion), which includes $72,350 - $147,188 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 120-room Best Western Premier hotel is $13,944,450 - $24,773,188 (for new construction) and $869,450 - $5,673,188 (for a conversion), which includes $78,350 - $154,688 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 100-room Executive Residency by Best Western hotel is $6,573,050 - $11,949,788 (for new construction) and $648,050 - $3,149,788 (for a conversion), which includes $74,350 - $149,688 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 100-room dual brand hotel (e.g., Best Western Plus and Executive Residency by Best Western) is $6,751,750 - $12,065,838 (for new construction) and $726,750 - $3,370,838 (for a conversion), which includes $109,350 - $193,438 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 110-room Vīb hotel as is $9,817,150 - $14,354,988 (for new construction) and $1,392,150 - $3,804,988 (for a conversion), which includes $76,350 - $152,188 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of an 80-room GLō hotel is $7,354,750 - $9,821,488 (for new construction) and $1,129,750 - $2,771,488 (for a conversion), which includes $70,350 - $144,688 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 90-room Aiden hotel is $6,494,750 - $10,467,988 (for new construction) and $669,750 - $2,467,988 (for a conversion), which includes $72,350 - $147,188 that must be paid to the franchisor or their affiliate; and, the total investment necessary to begin operation of a 120-room Sadie hotel is $13,924,750 - $24,749,488 (for new construction) and $845,750 - $5,649,488 (for a conversion), which includes $78,350 - $154,688 that must be paid to the franchisor or their affiliate.