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Below is an in-depth analysis and side-by-side comparison of Super 8 vs AmericInn including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $233,200 - $4,834,492 | $221,286 - $7,605,378 |
Franchise Fee | $25,000 - $28,000 | $39,500 |
Royalty Fee | 5.5% | 5% |
Advertising Fee | 3% | 3.25% |
Year Founded | 1974 | 1980 |
Year Franchised | 1976 | 1984 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Developer, owner, or real estate group with hospitality experience, credit and financial approval, and acceptable background check. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/No | No/Yes |
Start-up Costs | Yes/No | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | Yes/Yes | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | A comprehensive suite of learning opportunities designed to help you run your business. Our hands-on curriculum includes: General Manager Orientation: Our GM orientation (Strategic Training for Exceptional Performance - S.T.E.P.) is a 5 day program which focuses on the brand tools and resources designed to optimize your business’s performance. We provide year round training to all owners and will tailor your training for your needs. On-The-Job Training: 3-4 days Classroom Training: 4 days Additional Training: Regional workshops; customized property training | � Ongoing individual management training |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform | � State of the art Electronic Reservation System and Internet bookings � Toll-free 1-800 reservation line � Operations consulting � Capital improvement reviews � Training guides � System-wide newsletters � Annual workshops |
Marketing | Co-op Advertising National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | AmericInn's marketing programs promote brand awareness and maximize revenue through national brand advertising, Website and Internet advertising, a frequent guest rewards program, media relations services and news releases, and sales assistance programs. Marketing Support � Support in finding and choosing your hotel location � Hotel design and construction support � On-site opening assistance � Integrated local, regional, and national marketing services � Guest relations assistance � National brand advertising (billboards, print, trade shows) � Website and internet advertising � Travel agent and GDS reservations � Frequent guest program � Chainwide directory � Media relations service � Graphic design service |
Operations |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | Yes | No |
Super 8's name is derived from its unique room rate- - $8.88 every night- - when the principal area opened in 1974 in Aberdeen, South Dakota.