Super 8 vs Trademark Collection Hotel Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Super 8 vs Trademark Collection Hotel including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$233,200 - $4,834,492 | $198,558 - $12,854,531 |
Franchise Fee |
$25,000 - $28,000 | N/A |
Royalty Fee |
5.5% | - |
Advertising Fee |
3% | - |
Year Founded |
1974 | 2017 |
Year Franchised |
1976 | 2017 |
Term Of Agreement |
20 years | - |
Term Of Agreement |
20 years | - |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
Developer, owner, or real estate group with hospitality experience, credit and financial approval, and acceptable background check. | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
Yes/No | -/- |
Start-up Costs |
Yes/No | -/- |
Equipment |
No/Yes | -/- |
Inventory |
Yes/Yes | -/- |
Receivables |
No/No | -/- |
Payroll |
No/No | -/- |
Training & Support |
Training |
A comprehensive suite of learning opportunities designed to help you run your business. Our hands-on curriculum includes: General Manager Orientation: Our GM orientation (Strategic Training for Exceptional Performance - S.T.E.P.) is a 5 day program which focuses on the brand tools and resources designed to optimize your business’s performance. We provide year round training to all owners and will tailor your training for your needs.
On-The-Job Training: 3-4 days
Classroom Training: 4 days
Additional Training: Regional workshops; customized property training
| - |
Support |
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Franchisee Intranet Platform
| - |
Marketing |
Co-op Advertising
National Media
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app
| - |
Operations |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
US Expansion |
Yes | Yes |
Canada Expansion |
No | Yes |
International Expansion |
Yes | Yes |
Company Overviews
About Super 8
Super 8's name is derived from its unique room rate- - $8.88 every night- - when the principal area opened in 1974 in Aberdeen, South Dakota.
Super 8 Worldwide® is the world's biggest economy lodging chain with more than 2,200 properties in the U.S., Canada, and China. Super 8 has as of late propelled a brand invigorate with another logo and a crisp, new inside and outside outline program. Visitors can rely on upon each Super 8 to convey: complimentary SuperStart® breakfast, free fast web get to, updated shower conveniences, free in-room espresso, kids under 17 remain free, and free premium link or satellite TV.
The total investment necessary to begin operation of a Super 8
franchise for a 65 room new construction facility ranges from $3,672,673
to $4,834,492.
The total investment necessary to begin operation of a Super 8
franchise for a 100 room conversion facility ranges from
$233,200 to $2,181,300.
Land acquisition costs are not included in these ranges.
The above amounts include a range of $33,600 to $62,925 that must be paid
to the franchisor or an affiliate.
Founded in 1974, Super 8 Motels has been franchising since 1976
#70 in Canada's Top franchises.
#106 in Franchise 500 for 2020.
#179 in Franchise 500 for 2020.
About Trademark Collection Hotel
Trademark Collection by Wyndham is the Company's fastest-growing
brand, and experienced a 19% growth in rooms year-over-year as of December 31,
2019. The growth comes at a time when soft brands have strong appeal
for independent owners seeking the support of a branded partner as the
travel industry prepares for recovery of domestic, leisure travel. With
Trademark Collection, hoteliers gain access to Wyndham's 83 million
Wyndham Rewards loyalty members and the company's global distribution
network without having to sacrifice their properties' own unique
branding and identities. As a leader in economy and midscale lodging,
Wyndham is uniquely positioned to champion hoteliers in these segments,
helping them compete in an ever-changing distribution environment with
brand-backed support. With over 15,000 independent economy and
midscale hotels in the U.S., converting independent hotels to Wyndham
brands remains an important source of consistent rooms. Wyndham has a
proven track record of growing net rooms during lodging cycle downturns,
fueled by the strong value proposition across its portfolio of
well-known brands. In the first quarter, Wyndham's conversion pipeline
increased 8% globally year-over-year.
The success
of its owner base is critical to Wyndham's business, and the Company is
taking an owner-first approach to endurance and recovery in the wake of
COVID-19 crisis. Wyndham is assisting owners by suspending certain
fees, providing payment relief and deferring property improvement plans
for nonessential brand standards in an effort to reduce operating costs
in the near term while the industry recovers. The Company also took
efforts to secure government assistance for franchisees, partnering with
industry organizations to advocate on their behalf while guiding them
through available relief, like the CARES act.
To support its
franchisees as travel picks up again, Wyndham previously announced a
long-term, multi-faceted initiative in the U.S. to build confidence
among guests. The initiative, dubbed "Count on UsSM" will
immediately focus on further elevating health and safety protocols at
Wyndham hotels in the wake of COVID-19, shoring up critical supply
chains and introducing new standards, training and guidelines grounded
in guidance from the U.S. Centers for Disease Control and Prevention.
Wyndham has also expanded its relationship with industry leader Ecolab
on requiring consistent use of Ecolab's EPA-approved disinfectants in
guestrooms and public spaces nationwide.
The total investment necessary to begin operation of a typical 100
room Trademark Collection hotel for a new construction project ranges
from $8,087,199 to $12,854,531.
The total investment necessary to begin
operation of a typical 100 room Trademark Collection hotel if you
already own a facility ranges from $198,558 to $4,409,581. Land
acquisition costs are not included in these ranges. The above amounts
include a range of $43,400 to $74,725 that must be paid to the
Franchisor or its affiliate(s).