The Coffee Beanery vs Williams Fresh Cafe Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The Coffee Beanery vs Williams Fresh Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
| Investment |
$112,500 - $496,100 | $300,000 - And Up |
| Franchise Fee |
$15,000 | $35,000 |
| Royalty Fee |
4% | 6% |
| Advertising Fee |
2% | 1.5% |
| Year Founded |
1976 | 1993 |
| Year Franchised |
1985 | 1994 |
| Term Of Agreement |
10-20 years | - |
| Term Of Agreement |
10-20 years | - |
| Renewal Fee |
25% of initial fee | - |
Business Experience Requirements |
| Experience |
General business experience Retail experience | - |
Financing Options |
| |
In-House/3rd Party | In-House/3rd Party |
| Franchise Fees |
No/No | -/- |
| Start-up Costs |
No/No | -/- |
| Equipment |
No/Yes | -/- |
| Inventory |
No/Yes | -/- |
| Receivables |
No/No | -/- |
| Payroll |
No/No | -/- |
Training & Support |
| Training |
- | - |
| Support |
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - |
| Marketing |
Co-op advertising, Ad slicks, National media | - |
| Operations |
International franchisees required to buy multiple units/master licenses; 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 14
- 17
Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | - |
Expansion Plans |
| US Expansion |
Yes | - |
| Canada Expansion |
No | No |
| International Expansion |
Yes | No |
Company Overviews
About The Coffee Beanery
With help from her husband, Julius, JoAnne Shaw decided to take a chance. In 1976 she opened The Coffee Beanery, a specialty coffee shop, in Dearborn, Michigan. The company began franchising in 1985. The Coffee Beanery offers streetfront café franchises, as well as locations in malls, airports, office buildings, hospitals and college campuses across the United States. In 1998 the company opened its first international location in Guam and now offers master franchises in China, Korea and the Middle East.
The total investment necessary to begin operation of a Traditional Store
without Food Store Model ranges from $260,000 to $476,100, which
includes $25,000 to $31,500 that must be paid to the franchisor or its
affiliates.
The total investment necessary to begin operation of a
Traditional Store with Food Store Model ranges from $260,000 to
$496,100, which includes $25,000 to $31,500 that must be paid to the
franchisor or its affiliates.
The total investment necessary to begin
operation of a Kiosk Store Model ranges from $185,000 to $369,100, which
includes $25,000 to $31,500 that must be paid to the franchisor or its
affiliates.
The total investment necessary to begin operation of a
Co-Branded Store Model ranges from $140,000 to $339,100, which includes
$25,000 to $31,500 that must be paid to the franchisor or its
affiliates.
The total investment necessary to begin operation of a
Conversion Store Model ranges from $112,500 to $351,600, which includes
$17,500 and $24,000 that must be paid to the franchisor or its
affiliates.
About Williams Fresh Cafe
The Williams story begins in 1993, born as Williams Coffee Pub at its first
location in Stratford, Ontario. Quickly making its mark as the home of
quality food and beverages offering healthy choices served in and a
relaxing atmosphere, Williams has grown to become a recognized and
respected brand with over 25 locations across Ontario.
From the early riser looking for a specialty coffee or fresh baked
good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique
approach is our table service style combined with our delicious range of
menu items designed to meet consumer needs at all day parts. That’s
what differentiates us in the fast casual category!
A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere.
Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.
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