The Coffee Beanery vs Ellianos Coffee Company Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The Coffee Beanery vs Ellianos Coffee Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
| Investment |
$112,500 - $496,100 | $340,000 - $575,000 |
| Franchise Fee |
$15,000 | $25,000 |
| Royalty Fee |
4% | 5% |
| Advertising Fee |
2% | - |
| Year Founded |
1976 | 2002 |
| Year Franchised |
1985 | 2003 |
| Term Of Agreement |
10-20 years | 5 years |
| Term Of Agreement |
10-20 years | 5 years |
| Renewal Fee |
25% of initial fee | - |
Business Experience Requirements |
| Experience |
General business experience Retail experience | - |
Financing Options |
| |
In-House/3rd Party | In-House/3rd Party |
| Franchise Fees |
No/No | No/Yes |
| Start-up Costs |
No/No | No/Yes |
| Equipment |
No/Yes | No/Yes |
| Inventory |
No/Yes | No/Yes |
| Receivables |
No/No | No/Yes |
| Payroll |
No/No | No/Yes |
Training & Support |
| Training |
- | - |
| Support |
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | You are provided with an Ellianos Operations Manual which has the tools you need to help run your store�"at your fingertips.
On-going Support and Evaluations- We schedule periodic evaluations at your store to see if there are any areas in which we can help you improve operations.
Financial and Operations Advice- You will have access to our Ellianos Corporate business professionals if you have any financial or operations questions. We continuously invest in finding new ways to save our franchisees money through more efficient operations. |
| Marketing |
Co-op advertising, Ad slicks, National media | Logo and Branding Materials- Eliminates the need for the franchise owner to invest in essential but costly logos and corporate identity.
Marketing Advice- Don’t know what to promote or how to attract customers? Our Marketing Director will be glad to help you put together your own marketing plan.
Brand Identity- As the franchise grows, our brand awareness adds an enormous intangible asset to your store. |
| Operations |
International franchisees required to buy multiple units/master licenses; 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 14
- 17
Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | - |
Expansion Plans |
| US Expansion |
Yes | Yes |
| Canada Expansion |
No | No |
| International Expansion |
Yes | No |
Company Overviews
About The Coffee Beanery
With help from her husband, Julius, JoAnne Shaw decided to take a chance. In 1976 she opened The Coffee Beanery, a specialty coffee shop, in Dearborn, Michigan. The company began franchising in 1985. The Coffee Beanery offers streetfront café franchises, as well as locations in malls, airports, office buildings, hospitals and college campuses across the United States. In 1998 the company opened its first international location in Guam and now offers master franchises in China, Korea and the Middle East.
The total investment necessary to begin operation of a Traditional Store
without Food Store Model ranges from $260,000 to $476,100, which
includes $25,000 to $31,500 that must be paid to the franchisor or its
affiliates.
The total investment necessary to begin operation of a
Traditional Store with Food Store Model ranges from $260,000 to
$496,100, which includes $25,000 to $31,500 that must be paid to the
franchisor or its affiliates.
The total investment necessary to begin
operation of a Kiosk Store Model ranges from $185,000 to $369,100, which
includes $25,000 to $31,500 that must be paid to the franchisor or its
affiliates.
The total investment necessary to begin operation of a
Co-Branded Store Model ranges from $140,000 to $339,100, which includes
$25,000 to $31,500 that must be paid to the franchisor or its
affiliates.
The total investment necessary to begin operation of a
Conversion Store Model ranges from $112,500 to $351,600, which includes
$17,500 and $24,000 that must be paid to the franchisor or its
affiliates.
About Ellianos Coffee Company
The Ellianos story began when experienced entrepreneurs and
coffee-lovers, Scott and Pam Stewart, returned to their home in Lake
City, Florida from a visit to the Pacific Northwest. While there, the
Stewarts took notice of the booming drive-thru specialty coffee shop
industry. Having a love for coffee and always looking to seize the right
opportunity, the Stewarts began planning for Lake City’s first
double-sided drive-thru specialty coffee shop. Driven by a mission to
serve the highest quality specialty coffee beverages in a way that would
meet the demands of busy Americans, family-owned Ellianos Coffee
Company was founded in 2002.
People took to the concept almost immediately and the Stewarts
decided to franchise the Ellianos concept and brand. Being a franchisee
himself in the pizza industry, Mr. Stewart knew what it would take to
start a franchise, and determined that his company would value
franchisees as though they were part of the family. Today, the Ellianos franchise is readily available in about 35 of the states.
With a lot of hard work, attention to detail, and help from others, Ellianos Coffee Company has become a dominant brand in the Southeast
United States. Even in the early stages, Ellianos achieved brand
awareness in its market and thousands of loyal customers. We stand today
by the same motto we did back then: to serve ITALIAN QUALITY AT
AMERICA’S PACE®.
Do you want to own your own business in one of the most exciting and fast paced industries in the United States? Ellianos Coffee Company and the specialty coffee industry are growing. We now have exciting specialty coffee franchise opportunities in the Southeastern United States, with primary growth targeted in Florida, Georgia, Alabama, Mississippi, South Carolina & North Carolina.
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