The Coffee Beanery vs Mountain Mudd Espresso Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Coffee Beanery vs Mountain Mudd Espresso including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
The Coffee Beanery Franchise
Mountain Mudd Espresso Franchise
Investment $112,500 - $496,100$162,000 - $298,000
Franchise Fee $15,000$10,000
Royalty Fee 4%4%
Advertising Fee 2%up to 2%
Year Founded 19761994
Year Franchised 19852007
Term Of Agreement 10-20 years-
Term Of Agreement 10-20 years-
Renewal Fee 25% of initial fee-


Business Experience Requirements

 
The Coffee Beanery Franchise
Mountain Mudd Espresso Franchise
Experience
  • General business experience
  • Retail experience
  • -

    Financing Options

     
    The Coffee Beanery Franchise
    Mountain Mudd Espresso Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    The Coffee Beanery Franchise
    Mountain Mudd Espresso Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations-
    Marketing Co-op advertising, Ad slicks, National media-
    Operations International franchisees required to buy multiple units/master licenses; 30% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 14 - 17

    Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

    -

    Expansion Plans

     
    The Coffee Beanery Franchise
    Mountain Mudd Espresso Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About The Coffee Beanery

    With help from her husband, Julius, JoAnne Shaw decided to take a chance. In 1976 she opened The Coffee Beanery, a specialty coffee shop, in Dearborn, Michigan. The company began franchising in 1985. The Coffee Beanery offers streetfront café franchises, as well as locations in malls, airports, office buildings, hospitals and college campuses across the United States. In 1998 the company opened its first international location in Guam and now offers master franchises in China, Korea and the Middle East.

    The total investment necessary to begin operation of a Traditional Store without Food Store Model ranges from $260,000 to $476,100, which includes $25,000 to $31,500 that must be paid to the franchisor or its affiliates.
    The total investment necessary to begin operation of a Traditional Store with Food Store Model ranges from $260,000 to $496,100, which includes $25,000 to $31,500 that must be paid to the franchisor or its affiliates.
    The total investment necessary to begin operation of a Kiosk Store Model ranges from $185,000 to $369,100, which includes $25,000 to $31,500 that must be paid to the franchisor or its affiliates.
    The total investment necessary to begin operation of a Co-Branded Store Model ranges from $140,000 to $339,100, which includes $25,000 to $31,500 that must be paid to the franchisor or its affiliates.
    The total investment necessary to begin operation of a Conversion Store Model ranges from $112,500 to $351,600, which includes $17,500 and $24,000 that must be paid to the franchisor or its affiliates.

    About Mountain Mudd Espresso

    Mountain Mudd Espresso drive-thru kiosks offer espressos modeled after those served in Naples, Italy, as well as coffee, tea and frozen drinks. Based in Billings, Montana, the company opened its first drive-thru in 1994, and began franchising in 2007. In 2011, Mountain Mudd Espresso was sold to Cafe International.