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Below is an in-depth analysis and side-by-side comparison of The Coffee Beanery vs SPoT Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $112,500 - $496,100 | N/A |
| Franchise Fee | $15,000 | N/A |
| Royalty Fee | 4% | - |
| Advertising Fee | 2% | - |
| Year Founded | 1976 | - |
| Year Franchised | 1985 | - |
| Term Of Agreement | 10-20 years | - |
| Term Of Agreement | 10-20 years | - |
| Renewal Fee | 25% of initial fee | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - |
| Marketing | Co-op advertising, Ad slicks, National media | - |
| Operations |
International franchisees required to buy multiple units/master licenses; 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 14 - 17
Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
SPoT is establishing itself in smaller communities *Areas that are underserved by other coffee chains *Neighborhoods receptive to an affordable central meeting place *Locations with lower rents and less transient work forces Smaller communities provide operational benefits in several ways *Strong sense of community and customer loyalty *Access to dependable and trustworthy café labor *Increased brand exposure *Overall cheaper operational inputs: advertising, labor, food, rent