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Below is an in-depth analysis and side-by-side comparison of Buck's Pizza vs Happy's Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $165,450 - $345,400 | $336,500 - $608,000 |
Franchise Fee | $20,000 | $35,000 |
Royalty Fee | 5% | 1.5K/mo |
Advertising Fee | 2% | Up to 1% |
Year Founded | 1994 | 1996 |
Year Franchised | 1994 | 2007 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | While each of our stores undergoes Happy's classic build out, operators gain admission to The University of Happy's Pizza. After 30-45 days of training in our corporate kitchen and 60-90 days of in-store management training at an open location, graduates are completely groomed for success. Once a store is open, our support staff helps you with marketing, inventory control, staffing, prep and food updates. |
Support | Purchasing Co-ops Toll-Free Line Online Support | Site selection, lease negotiations assistance, equipment, fixture, signage and inventory suppliers and even construction standards and assistance. In addition to this, once a new store begins operations, Happy's Pizza provides all stores with an operations manual, continuous updates of our specifications and process and operational advice and assistance by telephone and Internet. |
Marketing | Ad Templates | We are one of the only restaurants with a toll-free vanity number and we know how to use it. 800 BE HAPPY. Our in-house ad agency will customize individual marketing plans for every store. It starts with coming soon banners, job fairs and a big grand opening push. Once operations are running smoothly, we turn up the marketing machine with TV. Radio, direct mail, mobile and on-line promotions connected with our growing social web presence. |
Operations |
14% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | Yes |
International Expansion | No | - |
Buck's Pizza was incorporated on September 16, 1994, in the state of Pennsylvania. The management of Buck's Pizza, Lance Benton and the management team has an extensive background in franchise operations. Buck's Pizza was formed by Mr. Benton to expand a new pizza franchise on a national basis. In a very short period of time Buck’s is already accomplishing expansion goals. Buck's Pizza now has over 80 shops in over 20 states. Buck's is demonstrating its ability to support its franchisees.
Buck's Pizza has plans for nationwide expansion citing its franchise format of low start up costs, low royalties and strong local level marketing as being a strong departure from the way franchise companies have operated for years. Buck's Pizza has been selected by Entrepreneur Magazine as one of the TOP 500 FRANCHISES for each of the last 4 years.