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Below is an in-depth analysis and side-by-side comparison of Juice It Up! vs Applegate Farm including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $214,375 - $390,475 | $137,650 - $322,000 |
Franchise Fee | $25,000 | $25,000 |
Royalty Fee | 6% | 5% |
Advertising Fee | 2% | 2%local+2% Nat'l |
Year Founded | 1995 | - |
Year Franchised | 1998 | - |
Term Of Agreement | 10 years | 5 Years +5+5+5 |
Term Of Agreement | 10 years | 5 Years +5+5+5 |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | Comprehensive Franchise Training Program consisting of an Orientation, Initial Franchise Training (pre-store start up), and “On The Job” Training, including a complete set of training manuals. On-The-Job Training: 100 hours Classroom Training: 36 hours | 80 hours over approximately two weeks. Includes both classroom and on-the-job training. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app | - |
Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10 Absentee ownership of franchise is NOT allowed. (90% of current franchisees are owner/operators)
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Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Juice It Up! smoothies got their begining on the California coastline, where surfers and other shoreline goers appreciated the new organic product shakes. The primary Juice It Up! store opened in 1995 in southern California. Juice It Up! smoothies incorporate up to five servings of natural product with complimentary nutritious supplements. Juice It Up! stores likewise offer naturally crushed juices, solid snacks and shakes.
Applegate Farm has grown to be one of the largest retail outlets for ice
cream on the East Coast. In 1980, Mrs. Betty Vhay became the new owner
of Applegate Farm. In an effort to oversee all aspects of the business
the Vhay family moved into the original farmhouse. Mrs. Vhay became Mrs.
Wayne Niles in 1991 and eventually transferred ownership to her nephew
and his wife Mr. and Mrs. Jason Street. Working together, the entire
family contributes to maintaining the century-old tradition of the best
homemade ice cream and sweet treats in the 21st century.