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Below is an in-depth analysis and side-by-side comparison of Sonitrol vs MonitorClosely.com including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $148,000 - $474,000 | $45,000 - $60,000 |
Franchise Fee | $20,000 - $50,000 | $20,000 |
Royalty Fee | 2.5% | 8% |
Advertising Fee | - | 2% |
Year Founded | 1964 | 2006 |
Year Franchised | 1965 | 2006 |
Term Of Agreement | 10 years | 5 years |
Term Of Agreement | 10 years | 5 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | Yes/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/Yes |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Internet, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Ad slicks | - |
Operations |
15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | Yes | No |
Robert Baxter originally founded Sonitrol in 1960 as a company that would incorporate his various sound-related inventions. Everything changed when police officer and alarm company owner Al Cronk hired Baxter to manage his company's equipment. Baxter's innovations proved so successful that Sonitrol soon evolved from an invention company into a security franchise opportunity in 1965. A subsidiary of Tyco International Ltd., the Sonitrol Network has franchisees in the United States, Canada and the United Kingdom.
MonitorClosely.com is a home-based business with tremendous earnings potential. With the advancements in digital technology, the quality of surveillance systems has significantly improved while the cost of equipment has continuously decreased. With the availability of hi-speed ISPs and personal computers both at the home and office, it is now possible to monitor surveillance cameras from anywhere at anytime. The customer base is unlimited and includes; day care centers, schools, assisted living facilities, any retail business, apartment complexes, multi-unit fast food restaurants, hotels, private residences and much more. In addition to marketing digital surveillance systems (at highly competitive prices), our franchisees offer a very affordable Internet-based subscription service to access our surveillance systems via our host website, MonitorClosely.com. For example, a day care center can advertise, as an added service, viewing of their customers' children via the Internet so that a working mother can watch her baby sleeping, eating or playing. The day care center will then have a competitive advantage by featuring enhanced security with digital recording, better employee productivity, a strong deterrent for inappropriate behavior and, perhaps most appealing, an additional source of income with our company's Multi-user Pricing PlanSM. The three most exciting components of the MonitorClosely.com franchise are: Residual monthly income No inventory to maintain No employees to manage Get in the business - no excuses!