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Below is an in-depth analysis and side-by-side comparison of Sonitrol vs My-Alarm including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $148,000 - $474,000 | $50,000 |
Franchise Fee | $20,000 - $50,000 | N/A |
Royalty Fee | 2.5% | - |
Advertising Fee | - | - |
Year Founded | 1964 | - |
Year Franchised | 1965 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | �Complete comprehensive training & ongoing support. �Free "on-demand" sales and training webinars for you and your customers. |
Support | Newsletter, Meetings, Internet, Field operations/evaluations, Purchasing cooperatives | �Lifetime warranty on active systems and equipment. �Free unlimited technical support for you and your customers. �Free Dealer web page hosted on the My-Alarm website. �Billing and collections for your customers. |
Marketing | Ad slicks | �Free unlimited Associate pages hosted for your marketing channels. �Free unlimited customized marketing materials on all products. |
Operations |
15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | MY-ALARM Bills Your Customer Monthly and Provides them with Lifetime Warranty and Technical Support. |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Robert Baxter originally founded Sonitrol in 1960 as a company that would incorporate his various sound-related inventions. Everything changed when police officer and alarm company owner Al Cronk hired Baxter to manage his company's equipment. Baxter's innovations proved so successful that Sonitrol soon evolved from an invention company into a security franchise opportunity in 1965. A subsidiary of Tyco International Ltd., the Sonitrol Network has franchisees in the United States, Canada and the United Kingdom.
THIS IS NOT A FRANCHISE THIS IS A DEALERSHIP It's very easy to get on board as a MY-ALARM Dealer. If your specific market area is available, MY-ALARM has 3 basic requirements to start selling and earning. -Absolutely no pending, current or previous felonious convictions. -Complete the MY-ALARM required equipment training. (about 4 hours via on-line webinar) -Purchase , and activate service, at Dealer level pricing, at least three of our systems, any combination, (for training and demonstration). OPTION -A (select any combination of 3 systems) Simon XT Base System.. $378.00 My-See Video Camera...$194.00 GPS Tracking System....$189.00 Systems Activations....$75.00 Monthly Service $ 00.00* (Inclusive of) Training (for all 3 systems regardless of selection) Web Page & Set Up, Protected Market Territory, Lead Referrals. All Marketing Material & Support OPTION-B** We offer an equipment and service leasing option for less cash outlay. (this can be helpful with cash flow on new ventures). Our leasing option offers very lenient qualification guidelines. Terms are for 36 months and require $125.00 down and $125.00 per month. Dealer receives one each of all system types & 36 months of service is included. Using a Conservative Build-up of Adding One Additional Sale per Month for a 12 Month Period, Dealer's Monthly Profit Would Be In Excess of $1100.00 This does NOT include Payments made to Dealer (you)for Equipment sold.