Auntie Anne's Hand-Rolled Soft Pretzels vs Cookie Advantage Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Auntie Anne's Hand-Rolled Soft Pretzels vs Cookie Advantage including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$98,350 - $445,000 | $75,000 - $100,000 |
Franchise Fee |
$30,000 | $25,000 |
Royalty Fee |
7% | 5%--3% |
Advertising Fee |
1% | - |
Year Founded |
1988 | 1998 |
Year Franchised |
1989 | 2002 |
Term Of Agreement |
5 years | - |
Term Of Agreement |
5 years | - |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
General business experience | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/Yes | No/No |
Start-up Costs |
No/Yes | No/No |
Equipment |
No/Yes | No/No |
Inventory |
No/Yes | No/No |
Receivables |
No/Yes | No/No |
Payroll |
No/Yes | No/No |
Training & Support |
Training |
On-The-Job Training: 32 hours
Classroom Training: 40-64 hours
| - |
Support |
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform | - |
Marketing |
Ad Templates
National Media
Social media
SEO
Website development
Email marketing
Loyalty program/app | - |
Operations |
53.9% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 - 12
Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)
| Cookie Advantage is a hands-on, owner�operated business that you have to run. The Franchise is not a passive investment. We expect our Franchisees to take an ongoing, active role in their Franchise, but you do not have to be in the bakery all the time. |
Expansion Plans |
US Expansion |
Yes | - |
Canada Expansion |
No | - |
International Expansion |
Yes | - |
Company Overviews
About Auntie Anne's Hand-Rolled Soft Pretzels
Anne Beiler had been baking most of her life, but it wasn't until she began managing a concession stand at a farmer's market in Maryland that she thought about starting a business. The stand served pizzas, pretzels, chips and candy, with the pretzels outselling everything else. Beiler stopped selling pizza and began hand-rolling pretzels in front of her customers, making the snack even more popular. Eventually, Beiler bought her own stand, naming it Auntie Anne's, and, soon two of her brothers were operating Auntie Anne's booths of their own. Today, Auntie Anne's locations serve a variety of pretzels, dipping sauces and drinks.
Join us in putting the hand-rolled deliciousness of Auntie Anne’s®
soft pretzels into more people’s hands. We are looking for franchise
owners to extend our reach into street side locations, tourist
locations, colleges, and more. Our guests savor Auntie Anne’s®
pretzels’ unique flavor profile. You’ll value the strong financials,
culture that promotes community involvement, and opportunities afforded
you by our impressive global footprint. The future is looking bright for
our franchise owners. Get in on the goodness now.
As we rise, you shine.
Auntie Anne's®
is looking for people with a passion for business, matched by their
desire to deliver the highest-quality customer service and hospitality.
Candidates should have:Business Experience
(Restaurant Experience Preferred)
$100K+ Liquid Capital
$300K Net Worth
People Skills
Connected to the Community
Stores can be found in shopping centers, airports and train stations across the United States and Worldwide.
The total investment necessary to begin operation of an Auntie Anne's®
franchise ranges from $156,350 to $445,000. This includes $30,000 to
$30,400 that must be paid to the franchisor or their affiliates.
The
total investment necessary to begin operation of a Shop within a
temporary stand in a farmers’ market, a concession trailer, or a food
truck (a “Concession Shop”) is $98,350 to $253,000. This includes
$10,000 to $10,400 that must be paid to the franchisor or their
affiliates.
Veteran Incentives $10,000 off franchise fee
#400 in Franchise 500 for 2020.
About Cookie Advantage
Cookie Advantage is a Customer Care Follow-Up Program designed to develop a relationship with your customer by sending to them a gift tin of made from scratch chocolate chip cookies as a way of saying "Thank You".
Our program revolves around a designer canister of made-from-scratch chocolate chip cookies which are baked fresh the day they are sent to your customers. Your carefully prepared gift package will include the delicious cookies and two custom designed gift cards. The first card is personalized with your company logo and an individual message. The second card is postage paid customer survey card specifically to include the information you want to know from your customer. Our goal is to place you in the most favorable position to receive repeat and referral business.
We do all the work on your behalf and you get all the credit!Cookie Advantage is a great tasting way to say "THANK YOU!"
Cookie Advantage - Giving you an advantage
over the competition with fresh-baked chocolate chip cookies!
Our program is designed for our franchisees to be able to work around their schedules and still participate in their family life. Our goal is for each of our franchisees to work a four-day workweek, Monday through Thursday, after the territory is fully developed.