Auntie Anne's Hand-Rolled Soft Pretzels vs WOOPS! Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Auntie Anne's Hand-Rolled Soft Pretzels vs WOOPS! including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Auntie Anne's Hand-Rolled Soft Pretzels Franchise
WOOPS! Franchise
Investment $98,350 - $445,000$58,875 - $390,675
Franchise Fee $30,000$15,000 - $25,000
Royalty Fee 7%4%
Advertising Fee 1%-
Year Founded 19882012
Year Franchised 19892015
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee --


Business Experience Requirements

 
Auntie Anne's Hand-Rolled Soft Pretzels Franchise
WOOPS! Franchise
Experience
  • General business experience
  • While you do not need baking experience to franchise with Woops!, we recommend that you have a proven track record of managerial experience, an entrepreneurial spirit and the drive to follow our proven business model as you bring Woops! to your community.

    Financing Options

     
    Auntie Anne's Hand-Rolled Soft Pretzels Franchise
    WOOPS! Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/Yes
    Start-up Costs No/Yes-/Yes
    Equipment No/YesYes/-
    Inventory No/Yes-/Yes
    Receivables No/Yes-/Yes
    Payroll No/Yes-/-

    Training & Support

     
    Auntie Anne's Hand-Rolled Soft Pretzels Franchise
    WOOPS! Franchise
    Training On-The-Job Training: 32 hours Classroom Training: 40-64 hours On-The-Job Training: 240 hours
    Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet PlatformNewsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
    Marketing Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/appAd Templates Social media SEO Website development Email marketing Loyalty program/app
    Operations 53.9% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 9 - 12

    Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

    -

    Expansion Plans

     
    Auntie Anne's Hand-Rolled Soft Pretzels Franchise
    WOOPS! Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Auntie Anne's Hand-Rolled Soft Pretzels

    Anne Beiler had been baking most of her life, but it wasn't until she began managing a concession stand at a farmer's market in Maryland that she thought about starting a business. The stand served pizzas, pretzels, chips and candy, with the pretzels outselling everything else. Beiler stopped selling pizza and began hand-rolling pretzels in front of her customers, making the snack even more popular. Eventually, Beiler bought her own stand, naming it Auntie Anne's, and, soon two of her brothers were operating Auntie Anne's booths of their own. Today, Auntie Anne's locations serve a variety of pretzels, dipping sauces and drinks.

    Join us in putting the hand-rolled deliciousness of Auntie Anne’s® soft pretzels into more people’s hands. We are looking for franchise owners to extend our reach into street side locations, tourist locations, colleges, and more. Our guests savor Auntie Anne’s® pretzels’ unique flavor profile. You’ll value the strong financials, culture that promotes community involvement, and opportunities afforded you by our impressive global footprint. The future is looking bright for our franchise owners. Get in on the goodness now.

    As we rise, you shine.

    Auntie Anne's® is looking for people with a passion for business, matched by their desire to deliver the highest-quality customer service and hospitality. Candidates should have:
    "Fork
    Business Experience
    (Restaurant Experience Preferred)
    "Money"
    $100K+ Liquid Capital
    $300K Net Worth
    "People"
    People Skills
    Connected to the Community
    "Hand
    Philanthropic Values

     Stores can be found in shopping centers, airports and train stations across the United States and Worldwide.

    The total investment necessary to begin operation of an Auntie Anne's® franchise ranges from $156,350 to $445,000. This includes $30,000 to $30,400 that must be paid to the franchisor or their affiliates.
    The total investment necessary to begin operation of a Shop within a temporary stand in a farmers’ market, a concession trailer, or a food truck (a “Concession Shop”) is $98,350 to $253,000. This includes $10,000 to $10,400 that must be paid to the franchisor or their affiliates.

    Veteran Incentives  $10,000 off franchise fee

    "Entrepreneur
    #400 in Franchise 500 for 2020.




    About WOOPS!

    WOOPS! was born in 2012 from a simple idea: Why not make money by opening a pop-up shop at the bustling Holiday Shops at Bryant Park in New York City - sharing delicious, specialty macarons with shoppers? The response let the founders know they were onto something, and they wasted no time in looking into how they could build a business on the idea that macarons make wonderful and special gifts as well as a day-brightening treat for oneself.

    Veteran Incentives  10% off franchise fee