Coffee Perks vs Williams Fresh Cafe Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Coffee Perks vs Williams Fresh Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
| Investment |
$116,100 | $300,000 - And Up |
| Franchise Fee |
$18,000 | $35,000 |
| Royalty Fee |
6% | 6% |
| Advertising Fee |
- | 1.5% |
| Year Founded |
1993 | 1993 |
| Year Franchised |
2004 | 1994 |
| Term Of Agreement |
10 years | - |
| Term Of Agreement |
10 years | - |
| Renewal Fee |
$5K | - |
Business Experience Requirements |
| Experience |
Industry experience General business experience Marketing skills | - |
Financing Options |
| |
In-House/3rd Party | In-House/3rd Party |
| Franchise Fees |
Yes/No | -/- |
| Start-up Costs |
No/No | -/- |
| Equipment |
No/Yes | -/- |
| Inventory |
No/No | -/- |
| Receivables |
No/No | -/- |
| Payroll |
No/No | -/- |
Training & Support |
| Training |
- | - |
| Support |
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing |
Co-op advertising, Ad slicks, National media, Regional advertising | - |
| Operations |
Number of employees needed to run franchised unit: 5
- 30
Absentee ownership of franchise is allowed. (3% of current franchisees are owner/operators) | - |
Expansion Plans |
| US Expansion |
- | - |
| Canada Expansion |
No | No |
| International Expansion |
Yes | No |
Company Overviews
About Coffee Perks
Coffee Perks is offering the ideal, business-to-business franchise opportunity in the U.S. serving the break room and food service markets. Coffee Perks has franchised their award-winning business model and is offering a limited number of opportunities nationwide. The wholesale specialty and bottled water market is an $18 billion + industry experiencing record sales and growth. Why work retail hours when you can tailor your own hours, Monday through Friday with no weekend’s necessary. Benefit from Coffee Perks’ years of industry experience, ongoing support, comprehensive training, distinctive branding and advertising, protected territories and recurring revenue.
Did you know that an office coffee and refreshment service is the least expensive employee benefit an employer can provide, and one of the most appreciated by their employees? Did you realize that a cup of coffee is usually one the first and last items a consumer will enjoy at a restaurant? Coffee Perks provides a unique niche in the break room and food service markets by offering distinctive products, equipment and distribution to service these market segments. Brew Success with a Coffee Perks Franchise.
About Williams Fresh Cafe
The Williams story begins in 1993, born as Williams Coffee Pub at its first
location in Stratford, Ontario. Quickly making its mark as the home of
quality food and beverages offering healthy choices served in and a
relaxing atmosphere, Williams has grown to become a recognized and
respected brand with over 25 locations across Ontario.
From the early riser looking for a specialty coffee or fresh baked
good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique
approach is our table service style combined with our delicious range of
menu items designed to meet consumer needs at all day parts. That’s
what differentiates us in the fast casual category!
A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere.
Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.
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