Travelodge Hotels vs Trademark Collection Hotel Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Travelodge Hotels vs Trademark Collection Hotel including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Travelodge Hotels Franchise
Trademark Collection Hotel Franchise
Investment $184,960 - $8,424,593$198,558 - $12,854,531
Franchise Fee $35,000 - $38,000N/A
Royalty Fee 4.5%-
Advertising Fee 4%-
Year Founded 19392017
Year Franchised 19662017
Term Of Agreement 15 years-
Term Of Agreement 15 years-
Renewal Fee --


Business Experience Requirements
 
Travelodge Hotels Franchise
Trademark Collection Hotel Franchise
Experience --

Financing Options
 
Travelodge Hotels Franchise
Trademark Collection Hotel Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees Yes/No-/-
Start-up Costs Yes/No-/-
Equipment No/Yes-/-
Inventory Yes/Yes-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Travelodge Hotels Franchise
Trademark Collection Hotel Franchise
Training On-The-Job Training: 3-4 days Classroom Training: 4 days Additional Training: Regional workshops; customized property training -
Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations -
Marketing Co-op Advertising National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
Operations International franchisees required to buy multiple units/master licenses; 25% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 25

Absentee ownership of franchise is allowed.

-

Expansion Plans
 
Travelodge Hotels Franchise
Trademark Collection Hotel Franchise
US Expansion YesYes
Canada Expansion YesYes
International Expansion YesYes

Company Overviews

About Travelodge Hotels

Building temporary worker Scott King opened his first motel, King's Auto Court in 1935- - so as to welcome visitors going to San Diego's World's Fair. Throughout the following five years, he opened 24 more inns around Southern California. The first under the name Travelodge opened in 1940, and this turned into the name of Scott's organization in 1946. Today Travelodge is a piece of the Wyndham Worldwide gathering of lodging networks.

Known for offering high caliber, agreeable, yet reasonable rooms, Travelodge inns advance to many markets including families, seniors and business voyagers. With about 500 Travelodge areas all through the United States, Canada and Mexico, we keep on expanding our offerings to meet our visitors' differing needs. We offer projects and courtesies including:

* Wyndham Rewards, the world's biggest lodging rewards program*
* Best Available Rate Guarantee, guaranteeing that visitors locate our most minimal rate on the Internet
* Pet Friendly Locations
* Bear Bites complimentary breakfast which incorporates newly blended espresso, squeezed orange, arranged bagels, biscuits or baked goods
* Bear Basics in-room courtesies, our new drain and nectar scented lavatory luxuries
* Free day by day daily papers * In-room espresso
* Pools and/or meeting rooms at numerous areas
* Sleepy Bear Den rooms at numerous areas

*Based on the quantity of partaking properties.

The total investment necessary to begin operation of a Travelodge franchise for a 100 room new construction facility ranges from $5,008,753 to $8,424,593.
The total investment necessary to begin operation of a Travelodge franchise for a 100 room conversion facility ranges from $184,960 to
$2,281,055. Land acquisition costs are not included in these ranges. The above amounts include a range of $43,600 to $72,925 that must be paid to the franchisor or an affiliate.

"Top     "Entrepreneur
#112 in Canada's Top franchises.
#112 in Franchise 500 for 2020.
#338 in Franchise 500 for 2021..




About Trademark Collection Hotel

"Trademark

Trademark Collection by Wyndham is the Company's fastest-growing brand, and experienced a 19% growth in rooms year-over-year as of December 31, 2019.  The growth comes at a time when soft brands have strong appeal for independent owners seeking the support of a branded partner as the travel industry prepares for recovery of domestic, leisure travel. With Trademark Collection, hoteliers gain access to Wyndham's 83 million Wyndham Rewards loyalty members and the company's global distribution network without having to sacrifice their properties' own unique branding and identities. As a leader in economy and midscale lodging, Wyndham is uniquely positioned to champion hoteliers in these segments, helping them compete in an ever-changing distribution environment with brand-backed support. With over 15,000 independent economy and midscale hotels in the U.S., converting independent hotels to Wyndham brands remains an important source of consistent rooms. Wyndham has a proven track record of growing net rooms during lodging cycle downturns, fueled by the strong value proposition across its portfolio of well-known brands. In the first quarter, Wyndham's conversion pipeline increased 8% globally year-over-year. 
The success of its owner base is critical to Wyndham's business, and the Company is taking an owner-first approach to endurance and recovery in the wake of COVID-19 crisis. Wyndham is assisting owners by suspending certain fees, providing payment relief and deferring property improvement plans for nonessential brand standards in an effort to reduce operating costs in the near term while the industry recovers. The Company also took efforts to secure government assistance for franchisees, partnering with industry organizations to advocate on their behalf while guiding them through available relief, like the CARES act.
To support its franchisees as travel picks up again, Wyndham previously announced a long-term, multi-faceted initiative in the U.S. to build confidence among guests. The initiative, dubbed "Count on UsSM" will immediately focus on further elevating health and safety protocols at Wyndham hotels in the wake of COVID-19, shoring up critical supply chains and introducing new standards, training and guidelines grounded in guidance from the U.S. Centers for Disease Control and Prevention.
Wyndham has also expanded its relationship with industry leader Ecolab on requiring consistent use of Ecolab's EPA-approved disinfectants in guestrooms and public spaces nationwide.

The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel for a new construction project ranges from $8,087,199 to $12,854,531.
The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel if you already own a facility ranges from $198,558 to $4,409,581. Land acquisition costs are not included in these ranges. The above amounts include a range of $43,400 to $74,725 that must be paid to the Franchisor or its affiliate(s).