Van Houtte vs Second Cup Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Van Houtte vs Second Cup including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Van Houtte Franchise
Second Cup Franchise
Investment $250,000 - $300,000$300,000 - $500,000
Franchise Fee $27,500$25,000
Royalty Fee 5%7.5%
Advertising Fee -2%
Year Founded 19191975
Year Franchised 19831975
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements

 
Van Houtte Franchise
Second Cup Franchise
Experience -Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day.

Financing Options

 
Van Houtte Franchise
Second Cup Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support

 
Van Houtte Franchise
Second Cup Franchise
Training --
Support Meetings, Grand opening, Field operations/evaluations, Purchasing cooperatives-
Marketing Co-op advertising, Regional advertising-
Operations 5% of all franchisees own more than one unit

Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

-

Expansion Plans

 
Van Houtte Franchise
Second Cup Franchise
US Expansion --
Canada Expansion NoYes
International Expansion YesYes

Company Overviews

About Van Houtte

Albert-Louis Van Houtte, a French immigrant, set up his first grocery store in Montreal in 1919. Van Houtte stocked the store with specialty products from Europe, including coffee. Each day he would roast small batches of coffee in the back of his shop, and soon Van Houtte had built up a reputation in Montreal for selling quality coffee. In the more than 80 years since its founder began roasting European coffees, A.L. Van Houtte Cafe-Bistro has grown beyond Montreal and has expanded its menu. Today, each cafe-bistro serves a variety of coffee and espresso drinks, as well as teas, soups and sandwiches.

About Second Cup

Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.

In addition to coffee-based beverages, Second Cup cafés carry a variety of complimentary products, including fresh locally baked goods and Better For You smoothies. Recently, we’ve introduced Pinkberry® frozen yogurt into cafés across the country and Second Cup has the exclusive rights to this category in Canada.


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#49 in Canada's Top franchises.