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Below is an in-depth analysis and side-by-side comparison of Animal Adventure vs Petland including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $199,000 - $345,000 | $300,500 - $1,065,500 |
Franchise Fee | $25,000 | $40,000 |
Royalty Fee | 4% | 4.5% |
Advertising Fee | - | - |
Year Founded | 1999 | 1967 |
Year Franchised | 2000 | 1971 |
Term Of Agreement | 10 years | 20 years |
Term Of Agreement | 10 years | 20 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | On-The-Job Training: up to 77 hours Classroom Training: 79 hours Additional Training: In-store training |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
Operations |
0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | Number of Employees Required to Run: 18 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | Yes |
Mike Edwards founded Animal Adventure in Milwaukee in 1999. Each store sells birds, tropical fish, small mammals, pet food and products.