Macy's Vision Express vs Sterling Optical Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Macy's Vision Express vs Sterling Optical including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Macy's Vision Express Franchise
Sterling Optical Franchise
Investment $350,000 - $685,000$32,840 - $838,750
Franchise Fee $15,000$20,000
Royalty Fee 7%-
Advertising Fee --
Year Founded 1996-
Year Franchised 2002-
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements

 
Macy's Vision Express Franchise
Sterling Optical Franchise
Experience --

Financing Options

 
Macy's Vision Express Franchise
Sterling Optical Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/Yes-/-
Start-up Costs No/Yes-/-
Equipment No/Yes-/-
Inventory No/Yes-/-
Receivables No/Yes-/-
Payroll No/Yes-/-

Training & Support

 
Macy's Vision Express Franchise
Sterling Optical Franchise
Training Monthly support-
Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
Marketing Co-op advertising, Ad slicks, Regional advertising-
Operations 75% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 8 - 15

Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

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Expansion Plans

 
Macy's Vision Express Franchise
Sterling Optical Franchise
US Expansion Yes-
Canada Expansion No-
International Expansion No-

Company Overviews

About Macy's Vision Express

NO LONGER FRANCHISING

About Sterling Optical

If you're looking for a solid business opportunity with a good name, financial security and a bright future, consider joining the Sterling Optical / Site for Sore Eyes Franchise Family. It's not by chance that we are one of America's largest retail optical chains and the fastest growing optical franchise in the industry. Sterling Optical and Site for Sore Eyes provide nationwide support and a range of personalized start-up services including:

 A solid national reputation as a leader in the retail optical business
Special financing programs and relationships with lenders
Dramatic savings through significant company buying power
National and regional cooperative advertising
A comprehensive business operating system
Customer generating activities that build traffic and increase profits
Point of sale customer retention programs
A nationally coordinated training program with a certified in-field training team
Franchise Advisory Committee providing solid franchise support

Existing high volume stores currently available for sale.

The total investment necessary to begin operation of a Sterling Optical franchised business is presently estimated to range from $175,790 to $838,750, if your Franchise relates to a newly built Center; $71,840 to $2,093,750, if your Franchise relates to an existing Center which, at the time you acquire your Franchise, is being operated by either EVI or another Franchisee; and $32,840 to $523,750, if you are converting your existing retail optical store to a Franchised Center.