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Below is an in-depth analysis and side-by-side comparison of Macy's Vision Express vs Sterling Optical including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $350,000 - $685,000 | $32,840 - $838,750 |
Franchise Fee | $15,000 | $20,000 |
Royalty Fee | 7% | - |
Advertising Fee | - | - |
Year Founded | 1996 | - |
Year Franchised | 2002 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | Monthly support | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
75% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 15
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
NO LONGER FRANCHISING
If you're looking for a solid business opportunity with a good name, financial security and a bright future, consider joining the Sterling Optical / Site for Sore Eyes Franchise Family. It's not by chance that we are one of America's largest retail optical chains and the fastest growing optical franchise in the industry. Sterling Optical and Site for Sore Eyes provide nationwide support and a range of personalized start-up services including:
A solid national reputation as a leader in the retail optical business
Special financing programs and relationships with lenders
Dramatic savings through significant company buying power
National and regional cooperative advertising
A comprehensive business operating system
Customer generating activities that build traffic and increase profits
Point of sale customer retention programs
A nationally coordinated training program with a certified in-field training team
Franchise Advisory Committee providing solid franchise support