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Below is an in-depth analysis and side-by-side comparison of Macy's Vision Express vs American Family Care including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $350,000 - $685,000 | $114,500 - $1,441,500 |
Franchise Fee | $15,000 | $60,000 |
Royalty Fee | 7% | 6% |
Advertising Fee | - | 1% |
Year Founded | 1996 | 1982 |
Year Franchised | 2002 | 1985 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | *A motivated, self-starter *Totally focused and 100% committed to the business *A people person *Communicative – they reach out and ask for advice *Understands and executes marketing *Follows the system *Supportive of other franchisees – team player *Passion for helping others *Have family and friends that support their business |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | -/Yes |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | Monthly support | American Family Care will provide a multi-day detailed training session prior to the time of your opening plus on-site assistance as you initiate operations. There is no additional charge for this training service but you must pay any travel and living expenses while attending the training at our offices. On-The-Job Training: 86 hours Classroom Training: 24 hours Additional Training: At master locations |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | We will continue to provide ongoing support services to you by phone, email, and periodic on-site visits to your location. We will also provide you with access to our online support website. Plus, we regularly update our operations manual with new procedures and other information designed to improve operations for all franchisees. There is support and training available for your operations, medical, marketing and other personnel. Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising Ad Templates National Media Social media Loyalty program/app |
Operations |
75% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 15
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 8 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
NO LONGER FRANCHISING