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Below is an in-depth analysis and side-by-side comparison of Howard Johnson vs Staybridge Suites including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $336,552 - $9,898,595 | $15,352,595 - $22,436,565 |
| Franchise Fee | $35,000 - $38,000 | $55,000 |
| Royalty Fee | 4.5% | 5% |
| Advertising Fee | 4% | - |
| Year Founded | 1925 | 1998 |
| Year Franchised | 1954 | 1998 |
| Term Of Agreement | 15-20 years | - |
| Term Of Agreement | 15-20 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | Yes/No | -/- |
| Equipment | Yes/No | -/- |
| Inventory | Yes/No | -/- |
| Receivables | Yes/No | -/- |
| Payroll | Yes/No | -/- |
Training & Support |
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| Training | Regional workshops | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, National media, Regional advertising | Ad Templates National Media SEO Website development Loyalty program/app |
| Operations |
International franchisees required to buy multiple units/master licenses; 25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Staybridge Suites is an innovative all-suite hotel meeting the needs of extended-stay guests. Staybridge Suites offers its developers a flexible hotel building design with a mixture of suite options to suit your market, site identification, architectural planning assistance and power of InterContinental Hotels Group enterprise values. Make It Your Place(R).