City Wok vs Simply Asia Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of City Wok vs Simply Asia including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
City Wok Franchise
Simply Asia Franchise
Investment $243,400 - $568,500$481,000
Franchise Fee $30,000$68,400
Royalty Fee 5%-
Advertising Fee --
Year Founded 19901993
Year Franchised 20041993
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee $5K-


Business Experience Requirements
 
City Wok Franchise
Simply Asia Franchise
Experience
  • General business experience
    		• -

    Financing Options
     
    City Wok Franchise
    Simply Asia Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    City Wok Franchise
    Simply Asia Franchise
    Training --
    Support Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives-
    Marketing Co-op advertising-
    Operations International franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed. (65% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    City Wok Franchise
    Simply Asia Franchise
    US Expansion --
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About City Wok

    The dream was a contemporary yet casual restaurant offering authentic, upscale Asian cuisine. Today, City Wok is proud to be recognized by Restaurant Hospitality magazine as personifying the future of fast-casual dining.

    Stuart Davis opened his first City Wok in 1990, working extensively with Hing Fan Chan, an executive chef trained in Kowloon, China. While other restaurants may water down, Americanize or over-expand their menus to appeal to the masses, Davis created the City Wok concept from his desire to deliver authentic Chinese dishes in a style that appeals to Americans.

    About Simply Asia

    The people of Thailand are known to be very hard-working, but they are also known for their warm smiles and the belief that hard work should be balanced with fun. At Simply Asia we place great importance on this balanced way of life, aiming not only to bring quality and authenticity to everything we do, but to have fun while doing it. In this way we strive to serve food which reflects the warmth, balance and generosity of Thai culture. Because we are a Thai-run business, we also believe that by employing authentic Thai chefs in our kitchens equipped with expert training and the freshest ingredients available, we can ensure that every dish on our menu is authentically Thai as the chef who made it. Since opening our first store in October 2003 at Heritage Square, Cape Town, our philosophy has remained the same: to combine fresh and nutritious food in a sleek yet simple setting with helpful, friendly service whilst offering good value of money. We are currently the leading role player in the Thai restaurant industry in South Africa, and aim to rapidly develop consumer brand awareness and increase our customer base. And with more than 30 stores throughout the Western Cape, Gauteng and Kwa-Zulu Natal regions, our growing national presence and award-winning cuisine, it’s no wonder we’re South Africa’s favorite Thai food restaurant chain.