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Below is an in-depth analysis and side-by-side comparison of City Wok vs Genghis Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $243,400 - $568,500 | $346,600 - $973,500 |
Franchise Fee | $30,000 | $35,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | - |
Year Founded | 1990 | - |
Year Franchised | 2004 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising | - |
Operations |
International franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (65% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | Yes | No |
The dream was a contemporary yet casual restaurant offering authentic,
upscale Asian cuisine. Today, City Wok is proud to be recognized by
Restaurant Hospitality magazine as personifying the future of
fast-casual dining.
Stuart Davis opened his first City Wok in 1990, working extensively with
Hing Fan Chan, an executive chef trained in Kowloon, China. While other
restaurants may water down, Americanize or over-expand their menus to
appeal to the masses, Davis created the City Wok concept from his desire
to deliver authentic Chinese dishes in a style that appeals to
Americans.
Genghis Grill - The Mongolian Stir Fry is a build your own bowl, fast casual, Asian stir-fry concept. The atmosphere is colorful, lively and a lot of fun! it's actually not a cuisine, but an INTERACTIVE style of exhibition cooking modeled after a centuries-old legend. According to this legend, 12th century Mongol warriors, led by the mighty warrior GENGHIS KHAN, heated their shields over open fires to grill food in the battle fields! Guests at Genghis Grill build their own bowls by choosing their own meats, spices, vegetables, and sauces from KHAN'S KITCHEN (a food bar featuring an array of ingredients) and then march over to a massive hot circular grill - THE GENGHIS GRILL! There, the GRILL MASTERS (cooks) stir up the food with long wooden sticks, churning and turning the ingredients until they're cooked to perfection. Guests enjoy the scene as their food is being prepared and if they are lucky, the GRILL MASTERS will perform nifty tricks to entertain the guests.