City Wok vs Magic Wok Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of City Wok vs Magic Wok including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
City Wok Franchise
Magic Wok Franchise
Investment $243,400 - $568,500$95,000 - $150,000
Franchise Fee $30,000$12,500
Royalty Fee 5%5%
Advertising Fee -3%
Year Founded 19901983
Year Franchised 20041991
Term Of Agreement 10 years10 years +10
Term Of Agreement 10 years10 years +10
Renewal Fee $5K-


Business Experience Requirements

 
City Wok Franchise
Magic Wok Franchise
Experience
  • General business experience
  • -

    Financing Options

     
    City Wok Franchise
    Magic Wok Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    City Wok Franchise
    Magic Wok Franchise
    Training -Toledo, OH 3-4 Weeks
    Support Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperativesField Operation Evaluation

    Field Training

    Initial Store Opening

    Inventory Control

    Regional or National Meetings

    800 Telephone Hotline

    Marketing Co-op advertising-
    Operations International franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed. (65% of current franchisees are owner/operators)

    Average Number of Employees: 2 Full-time, 8 Part-time

    Passive Ownership: Allowed, But Discouraged


    Expansion Plans

     
    City Wok Franchise
    Magic Wok Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion YesYes

    Company Overviews

    About City Wok

    The dream was a contemporary yet casual restaurant offering authentic, upscale Asian cuisine. Today, City Wok is proud to be recognized by Restaurant Hospitality magazine as personifying the future of fast-casual dining.

    Stuart Davis opened his first City Wok in 1990, working extensively with Hing Fan Chan, an executive chef trained in Kowloon, China. While other restaurants may water down, Americanize or over-expand their menus to appeal to the masses, Davis created the City Wok concept from his desire to deliver authentic Chinese dishes in a style that appeals to Americans.

    About Magic Wok

    Quick-service, made-to-order, hot oriental concept. Stand alone, mall, drive-thru, delivery, school lunch and other non-traditional operations. Low barrier to entry, high return on investment. Domestic and international.