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Below is an in-depth analysis and side-by-side comparison of City Wok vs Rasoee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $243,400 - $568,500 | $200,000 - $275,000 |
Franchise Fee | $30,000 | $25,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | - | 2% |
Year Founded | 1990 | 1996 |
Year Franchised | 2004 | 2007 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | Rasoee has organized a comprehensive training program for our franchisees. Our training program principally focuses on food preparation, restaurant operations, inventory management and financial / legal obligations required to run a company. The food preparation segment of the program is Rasoee's key advantage in the industry. Our proprietary production systems allow minimum staffing and minimal product knowledge, while delivering award- winning gourmet cuisine within minutes. |
Support | Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Rasoee Chefs and management team are continuously developing new recipes to keep up with current food trends (no trans fats, Omega-3/multigrain Naan breads) in the dynamic world of foodservice. The Rasoee franchise partnership will provide all the tools needed to comfortably run the Rasoee restau- rant throughout the process. We have carefully designed the system in order to allow the franchisee to focus largely on the guest experience and build the business with personal relationships; while the business and food production details run meticulously in parallel. |
Marketing | Co-op advertising | - |
Operations |
International franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (65% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
The dream was a contemporary yet casual restaurant offering authentic,
upscale Asian cuisine. Today, City Wok is proud to be recognized by
Restaurant Hospitality magazine as personifying the future of
fast-casual dining.
Stuart Davis opened his first City Wok in 1990, working extensively with
Hing Fan Chan, an executive chef trained in Kowloon, China. While other
restaurants may water down, Americanize or over-expand their menus to
appeal to the masses, Davis created the City Wok concept from his desire
to deliver authentic Chinese dishes in a style that appeals to
Americans.
We are very proud of our heritage, quality of our product and the market potential of our business. We are looking for individuals to participate in our long-term goal of taking Indian cuisine mainstream in North America and beyond. If you feel you can share our vision and commitment to becoming an industry leader, then being a Rasoee Franchisee could be a great opportunity for you. We encourage you to thoroughly review our franchise information. If you have additional questions, please do not hesitate to call me at (905) 305-6201, email at [email protected], or visit our website at www.rasoee.com.
Mike Craig Chief Executive Officer