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Below is an in-depth analysis and side-by-side comparison of City Wok vs Mr. Whaw Grill & Restaurant including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $243,400 - $568,500 | $43,450 |
Franchise Fee | $30,000 | $6,500 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | - |
Year Founded | 1990 | - |
Year Franchised | 2004 | - |
Term Of Agreement | 10 years | 5 years |
Term Of Agreement | 10 years | 5 years |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising | - |
Operations |
International franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (65% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
The dream was a contemporary yet casual restaurant offering authentic,
upscale Asian cuisine. Today, City Wok is proud to be recognized by
Restaurant Hospitality magazine as personifying the future of
fast-casual dining.
Stuart Davis opened his first City Wok in 1990, working extensively with
Hing Fan Chan, an executive chef trained in Kowloon, China. While other
restaurants may water down, Americanize or over-expand their menus to
appeal to the masses, Davis created the City Wok concept from his desire
to deliver authentic Chinese dishes in a style that appeals to
Americans.
At Mr. Whaw Grill & Restaurant, you'll taste the difference of Emmanuel's fondness of food. His secrets; quality ingredients, grilling/cooking expertise and a relaxed and friendly atmosphere and one of a kind Litson Biik. A true Davaoeno together with his finest staff handed out the premises of tendering the mass with affordable, exceptional, family friendly restaurant that offers a most pleasant, non-stocking dining experience with plentiful, authentic home style cooking. With its tropical motif, accommodating service, affordable prices, delicious food and popular dessert, Mr. Whaw Grill & Restaurant spelled the equation of steady success in the grilling and restaurant business. Its armor against rigid competition is not only its captivating dishes but also its well-trained staff whose main objective is to preserve its excellent service and meet the client's expectations.
The cost of the franchise fee includes:
* Use of trade name and proprietary marks * Site approval * Training for franchisee, supervisor, crew * Procurement program * Opening assistance * Operations manual * Research and development