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Below is an in-depth analysis and side-by-side comparison of City Wok vs Chinese Mirch including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $243,400 - $568,500 | $218,800 - $661,200 |
Franchise Fee | $30,000 | $28,000 |
Royalty Fee | 5% | - |
Advertising Fee | - | - |
Year Founded | 1990 | - |
Year Franchised | 2004 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | We�re seeking resourceful, energetic people who are familiar with Chinese or Indian Chinese cuisine. Former food service experience will be considered a plus but is not a requirement. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising | - |
Operations |
International franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (65% of current franchisees are owner/operators) | The Franchisee does not have to personally operate the Chinese Mirch restaurants. However, there must be a full time Manager who has satisfactorily completed the training course provided by Chinese Mirch and is devoted to the operation of the restaurant. In addition, it is important to note that to a large part the success of a Chinese Mirch franchise depends on the entrepreneurial skills, attitude, and financial stability of the Franchisee. Therefore Chinese Mirch strongly recommends that Franchisees be actively involved on a day-to-day basis in their restaurant. In order to maintain our standards, certain purchases must be made from approved suppliers. |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
The dream was a contemporary yet casual restaurant offering authentic,
upscale Asian cuisine. Today, City Wok is proud to be recognized by
Restaurant Hospitality magazine as personifying the future of
fast-casual dining.
Stuart Davis opened his first City Wok in 1990, working extensively with
Hing Fan Chan, an executive chef trained in Kowloon, China. While other
restaurants may water down, Americanize or over-expand their menus to
appeal to the masses, Davis created the City Wok concept from his desire
to deliver authentic Chinese dishes in a style that appeals to
Americans.
Chinese food, Indian flavors A Restaurant Franchise Opportunity Stirring New Flavors! In wake of its tremendous success Chinese Mirch has often been imitated but never duplicated. And because our customers are demanding it we are ready to share our incomparable concept with a larger geographic footprint, via franchising. We believe this is the best time in our history for new franchise owners to join us. The Chinese Mirch Franchise Advantage Thousands of people have turned to franchising to realize their dreams and goals - and their numbers are increasing. By using the established Chinese Mirch business system, you may be able to reduce the risks normally associated with starting a new venture. Superb Support You will be working with passionate, experienced professionals who have extensive brand-building, development and operational experience in all functions of the food service industry. WE ARE NOW AWARDING FRANCHISES IN NEW YORK, NEW JERSEY, CONNECTICUT, MASSACHUSETTS AND PENNSYLVANIA