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Updated RecentlyCity Wok vs Rice King Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of City Wok vs Rice King including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $243,400 - $568,500 | $173,500 - $395,000 |
| Franchise Fee | $30,000 | $13,000 |
| Royalty Fee | 5% | - |
| Advertising Fee | - | - |
| Year Founded | 1990 | 1982 |
| Year Franchised | 2004 | 1996 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising | - |
| Operations |
International franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (65% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About City Wok
The dream was a contemporary yet casual restaurant offering authentic,
upscale Asian cuisine. Today, City Wok is proud to be recognized by
Restaurant Hospitality magazine as personifying the future of
fast-casual dining.
Stuart Davis opened his first City Wok in 1990, working extensively with
Hing Fan Chan, an executive chef trained in Kowloon, China. While other
restaurants may water down, Americanize or over-expand their menus to
appeal to the masses, Davis created the City Wok concept from his desire
to deliver authentic Chinese dishes in a style that appeals to
Americans.
About Rice King
The Asian Food Market is growing fast! Today, the hottest segment among Fast Food Restaurants is 'ethnic' cuisine. Among the hottest of the hot is Chinese / Japanese. There should be no surprise, considering that Chinese food has 97% awareness (1) in the United States, with a wide base of appeal across the adult population. In fact, Chinese food is so ingrained in the American culture that it is no longer considered ethnic.(2) (1) The Emerging Ethnic Foods Market. U.S. Consumer Intelligence, June 2004 (2)- Ethnic Cuisines, National Restaurant Association, 2003 Benefits 1. Stable Sales 2. Training 3. Training Management Skills 4. Co-Advertising 5. Food Distribution Channels 6. Developing New Menu Items 7. Lease Negotiations