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Below is an in-depth analysis and side-by-side comparison of Shoes-n-Feet vs Levi's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $185,800 - $313,000 | $500,000 |
Franchise Fee | $25,000 | $50,000 |
Royalty Fee | 5% | - |
Advertising Fee | - | - |
Year Founded | 1998 | 1873 |
Year Franchised | 2002 | 0 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Available at franchisee's location | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 3
Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
We believe that clothes - and how you make them - can make a difference.
Levi's has a well-established business based on years of upholding a business culture framed around strong values and hard work. In 1965 it opened up its International Division and since then has been franchising extensively. The first Original Levi's Store outside of the U.S. was established in Spain in 1983. Since then it has grown successfully across 110 countries. Franchising is crucial to the success of the business, as half of its net revenue comes from outside the U.S.
Levi's presence is quite prominent in the U.S., Canada, Western Europe and Japan. Its headquarters for dealing with business in the Americas is in San Francisco,with the European headquarters located in Brussels. In 2011 CEO Chip Burgh cut down on 150 franchises in India, because there were quite a few only operating one or two stores. Now there are only 22 franchises which operate a larger number of stores, increasing efficiency.