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Updated RecentlyDecorating Den Interiors vs Aaron's Sales & Lease Ownership Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Decorating Den Interiors vs Aaron's Sales & Lease Ownership including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $52,580 - $70,355 | $283,270 - $852,975 |
| Franchise Fee | $39,900 | $50,000 |
| Royalty Fee | 7-9% | 6% |
| Advertising Fee | - | - |
| Year Founded | 1969 | 1955 |
| Year Franchised | 1970 | 1992 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | - | $2.5K |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/No | No/No |
| Start-up Costs | Yes/No | No/No |
| Equipment | No/No | No/No |
| Inventory | No/No | No/Yes |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Purchasing cooperatives | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op advertising, Ad slicks, National media, Regional advertising |
| Operations |
Franchise can be run from home. 1% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
International franchisees required to buy multiple units/master licenses; 90% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 Absentee ownership of franchise is allowed. (30% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Company Overviews
About Decorating Den Interiors
In 1969 Steve Bursten started Interiors by Decorating Den to offer interior decorating services to working couples and individuals who didn't have the time to shop for home d'r themselves. Today franchisees work out of custom-designed vans, bringing drapery, furniture, carpet and wall covering samples to the customer's home or office. There the franchisee helps the customer select everything from window treatments to furniture to artwork.
All franchisees go through 80 hours of initial training at Decorating Den Lifestyle University. That is followed up by six months of classroom work, home study, meetings, seminars and on-the-job training that may include working with an experienced decorator.
About Aaron's Sales & Lease Ownership
Aaron's Rents offers furnishings such as big screen televisions, couches and refrigerators for rental or purchase at its stores across the United States. R. Charles Loudermilk Sr. began the business in 1955, renting folding chairs he had purchased from an army surplus store for 10 cents a day. Today the company rents items for a few days or weeks, or sells items on 12- to 18-month terms.
Aaron's Rents began franchising in 1992. The company is publicly traded on NASDAQ.