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Updated RecentlyJimmy John's Gourmet Sandwich Shops vs Potbelly Sandwich Shop Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Jimmy John's Gourmet Sandwich Shops vs Potbelly Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $313,600 - $556,100 | $534,950 - $874,000 |
| Franchise Fee | $35,000 | $40,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 4.5% | Up to 4% |
| Year Founded | 1983 | 1977 |
| Year Franchised | 1993 | 2009 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $2.5K | - |
Business Experience Requirements |
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| Experience | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/Yes | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | - | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | Yes |
Company Overviews
About Jimmy John's Gourmet Sandwich Shops
James J. Liautaud established Jimmy John's in Charleston, Illinois, in 1983 when he was 19 years of age. With utilized hardware, a cooler, one meat slicer, a cooler and a stove, Jimmy John Liautaud began his business without even a posted menu or an open air sign. At the time, he offered four sandwich assortments and 25-penny sodas. In the wake of going out sandwich tests all through the school town, Liautuad included conveyance benefit, tables, open air signs, menu sheets and an extended menu. He opened a few more stores and built up a model before diversifying started in 1993. Jimmy John's franchisees prepare bread at every store each day, and each sandwich is made new to arrange in 30 seconds.
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