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Updated RecentlyJet's Pizza vs Potbelly Sandwich Shop Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Jet's Pizza vs Potbelly Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $437,500 - $631,000 | $534,950 - $874,000 |
| Franchise Fee | $25,000 | $40,000 |
| Royalty Fee | 8%-10% | 6% |
| Advertising Fee | Up to 1% | Up to 4% |
| Year Founded | 1978 | 1977 |
| Year Franchised | 1990 | 2009 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $2K | - |
Business Experience Requirements |
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| Experience | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/Yes | -/Yes |
| Receivables | No/Yes | -/Yes |
| Payroll | No/Yes | -/Yes |
Training & Support |
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| Training | On-The-Job Training: 270 hours Classroom Training: 30 hours | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours |
| Support | Newsletter Meetings/Conventions Grand Opening Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
International franchisees required to buy multiple units/master licenses; 0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 Absentee ownership of franchise is NOT allowed. (99% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | Yes |
Company Overviews
About Jet's Pizza
Based in Sterling Heights, Michigan, Jet's Pizza was founded in 1978 and began franchising in 1990.
Jet’s Pizza® regularly receives “Best of the Best” and “Reader’s Choice” awards. Pizza Today magazine named Jet’s Pizza® as the eighteenth largest pizza chain in the nation in its “Top 100 Company” report (Pizza Today, 2010). Entrepreneur Magazine has consistently ranked Jet’s Pizza® as a “Top 500 Franchise,” opportunity (Entrepreneur, 2010). Jet’s Pizza® has rapidly risen through the ranks to become the twelfth largest pizza chain in the nation, by sales (PMQ, 2016), with over 400 locations and plans for rapid future growth. While the quality and taste of the food is number one for Jet’s Pizza®, there is also a simple belief throughout the company; “Pizza should be fun,” says John Jetts. “You’ll always have a smile on your face when you’re eating a Jet’s pizza®.” That fun attitude can be summed up in the company’s simple slogan says Jetts, “Life is short. Eat better pizza®. Let’s Get Jet’s®!”
That is something that Jet’s Pizza® is betting that people across the nation will agree with. They’ve found that it’s working so far.
Franchise Ranking History
Franchise 500: #132 (2014), #146 (2013), #136 (2012), #145 (2011), #207 (2010),
Fastest-Growing: #67 (2014), #82 (2012), #94 (2011)
Franchise 500: #132 (2014), #146 (2013), #136 (2012), #145 (2011), #207 (2010),
Fastest-Growing: #67 (2014), #82 (2012), #94 (2011)
Veteran Incentives 50% off franchise fee or area development fee
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#220 in Franchise 500 for 2020.
#340 in Franchise 500 for 2021.
About Potbelly Sandwich Shop
From its humble beginnings as a small antique store on Chicago's North Side, Potbelly has grown from one to more than 200 shops serving neighborhoods in 12 states. Potbelly's unique experience is defined by its combination of toasty warm sandwiches, hand-dipped shakes, tasty made-to-order salads, live local music, as well as friendly and lively people. Potbelly has built a passionate, loyal following of fans that spread the word about the fun, energetic atmosphere and great food.
#131 in Franchise 500 for 2020.