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Updated RecentlyTropical Smoothie Cafe vs Herrell's Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Tropical Smoothie Cafe vs Herrell's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $198,500 - $543,500 | $251,000 - $367,000 |
| Franchise Fee | $30,000 | $40,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 3% | - |
| Year Founded | 1997 | 1973 |
| Year Franchised | 1998 | 1980 |
| Term Of Agreement | 15 years | - |
| Term Of Agreement | 15 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Hands on management preferred, restaurant experience preferred (but not required), ability to follow a business system, financial capabilities, general business acumen, ability to work well in a team environment, and passion!!! | What we expect from a franchisee * A belief in the Herrell's Ice Cream product and system * Owner operation and interest in their community * Respect for employees * Franchisor respect and communication * Customer service that exceeds the norm (win that customer back every time they come into your store) * Cleanliness and neatness * Desire to succeed in one's own business |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | We believe in setting up our franchisees for success. We provide the following training: four-week training program, consisting of two weeks in a nearby Cafe, one week in a classroom setting at our Support Center in Atlanta, Georgia and one week onsite for your Grand Opening. | During your training you will receive detailed instructions as well as hands-on experience making our award-winning ice cream, including thorough familiarization with all equipment. |
| Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Since the proof of the ice cream is in the eating, Herrell's Ice Cream will provide you with our absolutely best tasting, richest and creamiest ice cream recipes which have been perfected applying years of experience. How and where to order your inventory of perishable ingredients and supplies is crucial. During your pre-opening days in preparation for your opening, our staff will assist you in contacting various suppliers and in placing your initial orders. Once you are in operation, a member of the franchise staff will visit you on a regular basis. Areas such as ice cream making, daily operations, expense analysis, staff evaluation and promotional ideas can be discussed. The Herrell's Ice Cream and Herrell's Development staff is very supportive and is always only a phone call or e-mail away. |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | Tropical Smoothie Cafe has a very simple business operation since we do not utilize any fryers, grills, hooding systems or serve alcohol in the cafe.
Absentee Ownership Allowed Number of Employees Required to Run: 10 - 20 | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Tropical Smoothie Cafe
Tropical Smoothie Cafe offers genuine natural product smoothies, wraps, sandwiches, flatbreads, and servings of mixed greens. Our more beneficial decisions are what today's customers request and search out. Maybe that is the reason in 2015, the main half of our franchisees had normal gross offers of $806,920*.
Our main goal is to motivate a more beneficial way of life by serving astounding smoothies and nourishment with a touch of tropical fun. On the off chance that you play to win, contribute well and turn into a Tropical Smoothie Cafe Franchise Owner at this point!
*Based on date-book year 2015, 77 of 359, or 21.4%, of the Cafes picked up or outperformed this business level. This data shows up in Item 19 of our Franchise Disclosure Document. Your outcomes may vary. There is no confirmation that you will do also.
The total investment necessary to begin operation of a single-unit
Tropical Smoothie Cafe franchise ranges from $198,500 to $543,500. This
range includes $37,500 that must be paid to the franchisor, consisting
of a franchise fee of $30,000 and a grand opening marketing contribution
of $7,500.
If a franchisee chooses to develop multiple units, a $20,000
franchise fee must be paid to the franchisor for the second and each
additional unit.
Veteran Incentives 50% off franchise fee
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#3 in Gator's Top franchises.
#18 in Franchise 500 for 2020.
#14 in Franchise 500 for 2021.
About Herrell's
Herrell's Ice Cream offers a unique concept. Sure, these days everyone has gourmet ice cream, but at Herrell's we know the best ice cream is handmade on the premises ice cream.
Our product is fresh, rich and delicious, using only the finest ingredients to ensure a perfectly flavored ice cream.
The Smoosh-in, a Herrell's innovation, tantalizes its customers by allowing them to select their favorite flavor of ice cream and Smoosh-in, a variety of candies, nuts and cookies and top it with our award-winning hot fudge creating an infinite number of unique special flavor
experiences.
Herrell's Ice Cream has gained a well-deserved reputation for excellence.
We are the original and are still the best!
As the owner of a Herrell's Ice Cream franchise, you will be backed by this excellent reputation.
The success of Herrell's Ice Cream has resulted in many industry copycats, but the ice cream quality has never been matched. Dedicated to creativity and the pursuit of
excellence, Herrell's Ice Cream continues to be at the top of distinctive taste and customer loyalty.
As a Herrell's Ice Cream franchise owner, you too will benefit from the realization of a dream come true.
Since 1973, the Herrell's name has been synonymous with premium,
gourmet ice cream made right in-house from the finest ingredients. At
our flagship ice cream shop in Northampton, Massachusetts - in the heart of the Pioneer Valley - we
still slow-churn our ice cream with care. And over the years, we've
added many more frozen desserts and baked goods to tempt every taste!