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Below is an in-depth analysis and side-by-side comparison of Tropical Smoothie Cafe vs Potbelly Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $198,500 - $543,500 | $534,950 - $874,000 |
Franchise Fee | $30,000 | $40,000 |
Royalty Fee | 6% | 6% |
Advertising Fee | 3% | Up to 4% |
Year Founded | 1997 | 1977 |
Year Franchised | 1998 | 2009 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Hands on management preferred, restaurant experience preferred (but not required), ability to follow a business system, financial capabilities, general business acumen, ability to work well in a team environment, and passion!!! | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/Yes |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | -/Yes |
Receivables | No/Yes | -/Yes |
Payroll | No/Yes | -/Yes |
Training & Support |
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Training | We believe in setting up our franchisees for success. We provide the following training: four-week training program, consisting of two weeks in a nearby Cafe, one week in a classroom setting at our Support Center in Atlanta, Georgia and one week onsite for your Grand Opening. | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
Operations | Tropical Smoothie Cafe has a very simple business operation since we do not utilize any fryers, grills, hooding systems or serve alcohol in the cafe.
Absentee Ownership Allowed Number of Employees Required to Run: 10 - 20 | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
Tropical Smoothie Cafe offers genuine natural product smoothies, wraps, sandwiches, flatbreads, and servings of mixed greens. Our more beneficial decisions are what today's customers request and search out. Maybe that is the reason in 2015, the main half of our franchisees had normal gross offers of $806,920*.
Our main goal is to motivate a more beneficial way of life by serving astounding smoothies and nourishment with a touch of tropical fun. On the off chance that you play to win, contribute well and turn into a Tropical Smoothie Cafe Franchise Owner at this point!