Radisson vs Trademark Collection Hotel Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Radisson vs Trademark Collection Hotel including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$13,942,060 - $65,080,705 | $198,558 - $12,854,531 |
Franchise Fee |
$75,000 | N/A |
Royalty Fee |
5% | - |
Advertising Fee |
2% | - |
Year Founded |
1962 | 2017 |
Year Franchised |
1983 | 2017 |
Term Of Agreement |
20 years | - |
Term Of Agreement |
20 years | - |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
- | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/No | -/- |
Start-up Costs |
No/No | -/- |
Equipment |
No/No | -/- |
Inventory |
No/No | -/- |
Receivables |
No/No | -/- |
Payroll |
No/No | -/- |
Training & Support |
Training |
- Pre-Opening assistance includes: consultation services; hotel operations assistance; purchasing programs; standards manuals; training programs
- Ongoing assistance includes: consultation services; purchasing, training and marketing programs; reservation system access; hotel inspections
- Revenue optimization tools
- Look To Book, an innovative, patented reward program for travel agents
- A dedicated brand sales team
- Social media expertise and support
- Strategic alliance with the world's leading business travel management company, CWT
- A dedicated field operations team
- Dedicated revenue specialists
| - |
Support |
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing |
Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
US Expansion |
Yes | Yes |
Canada Expansion |
Yes | Yes |
International Expansion |
Yes | Yes |
Company Overviews
About Radisson
Radisson is one of the world's leading global hotel brands. It delivers vibrant, contemporary and engaging hospitality that is characterized by its unique Yes I Can!SM service philosophy. Radisson hotels are first-class, full-service hotels that offer a range of "World of Radisson" services and amenities that have been created specifically to be empathetic to the challenges of modern travel, including its 100% Guest Satisfaction Guarantee.
Radisson is modern in outlook, socially responsible and service-driven. At its very heart, Radisson is a brand of true hoteliers who understand modern day travel, the complexities of life on the move and the solutions hotels must offer-no matter where in the world they may be. Radisson is committed to building meaningful, personal relationships and has a passion for Yes I Can! hospitality.
Radisson hotels are conveniently situated in major urban and suburban settings, in resort destinations, business districts and airport gateways.
Radisson can be found in the places guest need us the most - near airports, city centers and resorts. Current locations can be found in the Americas and Asia Pacific with plans in motion to expand even further throughout the world.
Tiered Branding
Radisson is a two-tiered brand offering a choice of an upper upscale hospitality experience at our Radisson Blu hotels or an upscale experience at our Radisson hotels.
Radisson Blu flagship properties can be found globally in prime locations, including major cities, airport gateways and leisure destinations around the world.
Look for upscale Radisson hotels in major urban and suburban locations, as well as near airports and business districts around the world.
As of Year End 2018, Radisson has 217 hotels operating throughout the world with 38,940 rooms
and 104 hotels in the development pipeline with an additional 23,745 rooms.
Our initial Fee $500/room, $75,000 minimum
About Trademark Collection Hotel
Trademark Collection by Wyndham is the Company's fastest-growing
brand, and experienced a 19% growth in rooms year-over-year as of December 31,
2019. The growth comes at a time when soft brands have strong appeal
for independent owners seeking the support of a branded partner as the
travel industry prepares for recovery of domestic, leisure travel. With
Trademark Collection, hoteliers gain access to Wyndham's 83 million
Wyndham Rewards loyalty members and the company's global distribution
network without having to sacrifice their properties' own unique
branding and identities. As a leader in economy and midscale lodging,
Wyndham is uniquely positioned to champion hoteliers in these segments,
helping them compete in an ever-changing distribution environment with
brand-backed support. With over 15,000 independent economy and
midscale hotels in the U.S., converting independent hotels to Wyndham
brands remains an important source of consistent rooms. Wyndham has a
proven track record of growing net rooms during lodging cycle downturns,
fueled by the strong value proposition across its portfolio of
well-known brands. In the first quarter, Wyndham's conversion pipeline
increased 8% globally year-over-year.
The success
of its owner base is critical to Wyndham's business, and the Company is
taking an owner-first approach to endurance and recovery in the wake of
COVID-19 crisis. Wyndham is assisting owners by suspending certain
fees, providing payment relief and deferring property improvement plans
for nonessential brand standards in an effort to reduce operating costs
in the near term while the industry recovers. The Company also took
efforts to secure government assistance for franchisees, partnering with
industry organizations to advocate on their behalf while guiding them
through available relief, like the CARES act.
To support its
franchisees as travel picks up again, Wyndham previously announced a
long-term, multi-faceted initiative in the U.S. to build confidence
among guests. The initiative, dubbed "Count on UsSM" will
immediately focus on further elevating health and safety protocols at
Wyndham hotels in the wake of COVID-19, shoring up critical supply
chains and introducing new standards, training and guidelines grounded
in guidance from the U.S. Centers for Disease Control and Prevention.
Wyndham has also expanded its relationship with industry leader Ecolab
on requiring consistent use of Ecolab's EPA-approved disinfectants in
guestrooms and public spaces nationwide.
The total investment necessary to begin operation of a typical 100
room Trademark Collection hotel for a new construction project ranges
from $8,087,199 to $12,854,531.
The total investment necessary to begin
operation of a typical 100 room Trademark Collection hotel if you
already own a facility ranges from $198,558 to $4,409,581. Land
acquisition costs are not included in these ranges. The above amounts
include a range of $43,400 to $74,725 that must be paid to the
Franchisor or its affiliate(s).