Rockin' Baja Lobster vs Chipotle Mexican Grill Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Rockin' Baja Lobster vs Chipotle Mexican Grill including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Rockin' Baja Lobster Franchise	Chipotle Mexican Grill Franchise
Investment	$240,400 - $1,200,000	N/A
Franchise Fee	$30,000	N/A
Royalty Fee	5%	-
Advertising Fee	-	-
Year Founded	1992	1993
Year Franchised	2004	-
Term Of Agreement	10 years	-
Term Of Agreement	10 years	-
Renewal Fee	-	-
Business Experience Requirements
	Rockin' Baja Lobster Franchise	Chipotle Mexican Grill Franchise
Experience	Industry experience General business experience	-
Financing Options
	Rockin' Baja Lobster Franchise	Chipotle Mexican Grill Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	No/No	-/-
Start-up Costs	No/No	-/-
Equipment	No/No	-/-
Inventory	No/No	-/-
Receivables	No/No	-/-
Payroll	No/No	-/-
Training & Support
	Rockin' Baja Lobster Franchise	Chipotle Mexican Grill Franchise
Training	-	-
Support	Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives	-
Marketing	Co-op advertising, National media, Regional advertising	-
Operations	International franchisees required to buy multiple units/master licenses; 100%% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)	-
Expansion Plans
	Rockin' Baja Lobster Franchise	Chipotle Mexican Grill Franchise
US Expansion	-	-
Canada Expansion	No	No
International Expansion	Yes	No

Company Overviews

About Rockin' Baja Lobster

NOW EXPANDING THROUGHOUT THE UNITED STATES! 44 Units in Development Act Now to Reserve Prime Territories Signature "Big Baja Bucket" and famous "Golden Sombrero Bucket" Rockin' Baja has been serving its customers their famous buckets brimming with shrimp and lobster wrapped in warm tortillas since 1983. Their Puerto Nuevo style of cooking where everything is flash fried and dusted with Mexican spices has quickly became a favorite among local residents and tourists alike. Rockin' Baja Support At A Glance: * Real Estate & Site Selection Support * Construction & Design * On-Site Restaurant Opening Support * Local Store Marketing & Promotions * Training & Operations Program * Franchisee Intranet

About Chipotle Mexican Grill

We have been informed by Chipotle that they are Currently Not Seeking Franchisees

Founded by Steve Ells in 1993, Chipotle Mexican Grill is a Colorado-based chain of restaurants specializing in gourmet burritos and tacos. It is famous for its chunky guacamole, for its large burritos, and for being one of the first successful chains in the newer category of fast-casual dining establishment. Chipotle has an emphasis on quality, which results in slightly higher prices than other traditional fast food chains. Our menu is intentionally simple. By focusing on just a few menu items, we can concentrate our effort on doing a few things very well. We believe that by focusing on the details of quality, service and the Chipotle experience, we'll be able to bring great food and our vision to new customers and keep existing customers coming back. We believe that consumers' increasing concern about the food they eat will foster demand for higher-quality foods. We believe this, in turn, will attract the interest and capital investment of larger farms and suppliers, and help us make our food more accessible, although we'll continue to balance our interest in advancing "food with integrity" with our desire to provide great food at reasonable prices.