Moe's Southwest Grill vs Joey's Mexican Grill Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Moe's Southwest Grill vs Joey's Mexican Grill including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Moe's Southwest Grill Franchise
Joey's Mexican Grill Franchise
Investment $457,400 - $911,500$180,000 - $250,000
Franchise Fee $30,000$18,000
Royalty Fee 5%5%
Advertising Fee 2%-
Year Founded 2000-
Year Franchised 2001-
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee Then-current franchise fee-


Business Experience Requirements
 
Moe's Southwest Grill Franchise
Joey's Mexican Grill Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
  • Excellent attention to detail
    		• -

    Financing Options
     
    Moe's Southwest Grill Franchise
    Joey's Mexican Grill Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/Yes
    Start-up Costs No/YesNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/YesNo/Yes
    Receivables No/YesNo/Yes
    Payroll No/YesNo/Yes

    Training & Support
     
    Moe's Southwest Grill Franchise
    Joey's Mexican Grill Franchise
    Training On-The-Job Training 125 hours Classroom Training: 22.6 hours -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
    Operations 65% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 15

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Moe's Southwest Grill Franchise
    Joey's Mexican Grill Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Moe's Southwest Grill

    In December of 2000 in Atlanta, Ga. a handful of local entrepreneurs created Moe's Southwest Grill in the spirit of not-taking-yourself-too-seriously with menu names like the Homewrecker burrito, Closetalker salad and the Billy Barou nachos as well as a store design that includes abstract artwork with tongue-in-cheek sayings. Maybe it's the personal experience that keeps people coming back for more. Maybe it's the huge selection of customizable Southwest favorites. Or maybe it's the laid-back vibe and signature "Welcome to Moe's" greeting our customers hear each time they walk through the door. Regardless of the reason behind the popularity of the brand, it works - and now, after being purchased by FOCUS Brands, Inc., in August 2007, Moe's has more than 370 locations across the country with plans to grow domestically and internationally. As a testament to the wild popularity of the brand, Moe's was named the #1 fast-casual chain based on change in system-wide sales by QSR magazine and the #2 fast-casual chain under 300 units in 2006. When you join the Moe's franchisee family, you'll be working with passionate, experienced professionals who have extensive brand-building, development and operational experience in all functions of the foodservice industry. We're dedicated to the success of your franchise, and are committed to providing you with world-class support and service based on respect and trust.
    Join Moe's-- owning your own restaurant doesn't have to just be a dream.
    Veteran Incentives  $10,000 off franchise fee

    "Entrepreneur
    #362 in Franchise 500 for 2020.
    #191 in Franchise 500 for 2021
    .


    About Joey's Mexican Grill

    Joey's story begins during his college experience. Joey would visit college buddies south of the border, in Southern California and other parts of the southwest. The foods he ate were delicious and filled with southwest flavors. Joey wanted others to have the same experience so he created Joey's. We think that everyone should have had friends with nicknames like "Four-Eyed Freddie" and "Loose-Lip Paulie" when they were kids. Maybe it's just a kid thing, but we thought they would make ordering from our menu fun. We have a wide variety of items on our menu from traditional Mexican Dishes to California Style Burritos. There is no one more fanatical about fresh food than Joey. You can't have great food if it's not fresh. That's why Joey doesn't own a freezer and prepares everything fresh daily just for you. Joey's chicken and steak are specially marinated giving them wonderful flavor. Every Joey's is designed to make your dining experience fun, fast and easy. The music is just another part of that experience. Nothing special, just tunes we hope you enjoy. The paintings are just a bunch of guys named Joey who just happen to be from around the world.