Moe's Southwest Grill vs Baja Fresh Mexican Grill Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Moe's Southwest Grill vs Baja Fresh Mexican Grill including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Moe's Southwest Grill Franchise
Baja Fresh Mexican Grill Franchise
Investment $457,400 - $911,500$224,450 - $993,040
Franchise Fee $30,000$25,000 - $30,000
Royalty Fee 5%5%
Advertising Fee 2%3%
Year Founded 2000-
Year Franchised 2001-
Term Of Agreement 20 years10 Years
Term Of Agreement 20 years10 Years
Renewal Fee Then-current franchise fee-


Business Experience Requirements

 
Moe's Southwest Grill Franchise
Baja Fresh Mexican Grill Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
  • Excellent attention to detail
  • *$200,000 liquid cash per restaurant, $500,000 net worth per restaurant *Restaurant experience or an operating partner with at least 10% ownership, who has restaurant experience


    Financing Options

     
    Moe's Southwest Grill Franchise
    Baja Fresh Mexican Grill Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support

     
    Moe's Southwest Grill Franchise
    Baja Fresh Mexican Grill Franchise
    Training On-The-Job Training 125 hours Classroom Training: 22.6 hours -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
    Operations 65% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 15

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

    -

    Expansion Plans

     
    Moe's Southwest Grill Franchise
    Baja Fresh Mexican Grill Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Moe's Southwest Grill

    In December of 2000 in Atlanta, Ga. a handful of local entrepreneurs created Moe's Southwest Grill in the spirit of not-taking-yourself-too-seriously with menu names like the Homewrecker burrito, Closetalker salad and the Billy Barou nachos as well as a store design that includes abstract artwork with tongue-in-cheek sayings. Maybe it's the personal experience that keeps people coming back for more. Maybe it's the huge selection of customizable Southwest favorites. Or maybe it's the laid-back vibe and signature "Welcome to Moe's" greeting our customers hear each time they walk through the door. Regardless of the reason behind the popularity of the brand, it works - and now, after being purchased by FOCUS Brands, Inc., in August 2007, Moe's has more than 370 locations across the country with plans to grow domestically and internationally. As a testament to the wild popularity of the brand, Moe's was named the #1 fast-casual chain based on change in system-wide sales by QSR magazine and the #2 fast-casual chain under 300 units in 2006. When you join the Moe's franchisee family, you'll be working with passionate, experienced professionals who have extensive brand-building, development and operational experience in all functions of the foodservice industry. We're dedicated to the success of your franchise, and are committed to providing you with world-class support and service based on respect and trust.
    Join Moe's-- owning your own restaurant doesn't have to just be a dream.
    Veteran Incentives  $10,000 off franchise fee

    "Entrepreneur
    #362 in Franchise 500 for 2020.
    #191 in Franchise 500 for 2021
    .


    About Baja Fresh Mexican Grill

    Baja Fresh has been serving delightfully crisp, excellent, Mexican nourishment that is set up in a speedy easygoing air since 1990. Baja Fresh offerings were intended to fulfill the palates of separating coffee shops who were burnt out on conventional fast food and who's tasted had developed. Baja Fresh is reliably new and tasty Mexican sustenance, for lunch and supper, eat in or take-out, served in a shining spotless and peppy environment. Baja Fresh is a quality other option to fast food and easygoing eating decisions. More than 40 things are made-to-request and highlight charbroiled boneless and skinless, marinated chicken bosom tenders, incline steak trimmed in-house, best quality deliver and new salsas. Strength things incorporate determinations of burritos, for example, the prominent Baja Burrito, Grilled Vegetarian Burrito, Bare Burrito, and the super estimated "Burrito Dos Manos". Baja Fresh eateries additionally include a "whatever you-can-eat" self-benefit salsa bar. Our salsa bars are supplied with an assortment of new salsa from mellow to hot, including Baja Fresh's mark fire-cooked Salsa Baja. Baja Fresh uses No Microwaves, No Can Openers, No Freezers, No Lard, and No M.S.G. in the planning of its crisp offerings. Baja Fresh has won various honors for the nature of its sustenance and eateries. Just as of late the consequences of Restaurants and Institutions Consumers' Choice in Chains study were reported naming Baja Fresh Mexican Grill as the Platinum grant winning Mexican chain in America. The Chains study appraised eight client benefit fulfillment characteristics: nourishment, quality, menu assortment, esteem, benefit, environment, cleanliness, notoriety, and comfort. Baja Fresh has a conventional model which can extend from 1,200 to 2,000 square feet and we want to have porch seating. We likewise offer an express model that can fit into a space as little as 671 square feet. You would regularly discover this sort of area in a nourishment court, airplane terminal, amusement stop, clubhouse, or at a school or college.

    The total investment necessary to begin operations of a traditional Baja Fresh restaurant ranges from approximately $324,310 to $974,290. This includes $34,000 to $42,500 that must be paid to the franchisor or an affiliate.
    The total investment necessary to begin operations of a single Baja Fresh Non-Traditional Restaurant at a captive market location ranges from approximately $210,200 to $620,200. This includes $21,000 to $23,500 for each Baja Fresh Non-Traditional Restaurant that must be paid to the franchisor or an affiliate.