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Below is an in-depth analysis and side-by-side comparison of Moe's Southwest Grill vs Dairy Belle Freeze including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $457,400 - $911,500 | $50,000 - $200,000 |
Franchise Fee | $30,000 | $12,500 |
Royalty Fee | 5% | - |
Advertising Fee | 2% | - |
Year Founded | 2000 | 1957 |
Year Franchised | 2001 | 1981 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | Then-current franchise fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training 125 hours Classroom Training: 22.6 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
The established brand recognition of the DAIRY BELLE name, our operating systems developed over the last 40+ years, and the ongoing support to our franchisees are the three keys to the success of our franchise system. The corporate staff provides experienced professionals who are available to support the franchisees in all phases of the customer service, operations, marketing, and research.
The DAIRY BELLE organization is seeking to award license agreements to people who have the ability and desire to enhance the DAIRY BELLE name. Qualified individuals who we believe can fully use our operating systems, take advantage of our ongoing support, and work cooperatively with other franchisees and company managers will be welcomed to join our team.