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Updated RecentlyExtreme Pizza vs Mellow Mushroom Pizza Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Extreme Pizza vs Mellow Mushroom Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $209,200 - $462,500 | $1,624,000 |
| Franchise Fee | $30,000 | $50,000 |
| Royalty Fee | 5% | - |
| Advertising Fee | 1% | 2% |
| Year Founded | 1994 | - |
| Year Franchised | 2000 | - |
| Term Of Agreement | 15 years | 15 years +5 |
| Term Of Agreement | 15 years | 15 years +5 |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/- |
| Start-up Costs | No/Yes | No/- |
| Equipment | No/Yes | No/- |
| Inventory | No/Yes | No/- |
| Receivables | No/Yes | No/- |
| Payroll | No/Yes | No/- |
Training & Support |
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| Training | While our pizza may be extreme, you don’t have to be. The Extreme Team is dedicated to providing you everything you need for success. All Extreme Pizza franchisees are thoroughly trained in all facets of the business operations, marketing, finance, inventory control, food preparation, purchasing and scheduling. Our training, combined with our negotiated vendor pricing, allow our restaurants to maintain impressive overall cost controls. Our intensive and extensive 6-week training program we believe prepares you for everything that might come your way while owning a local fast-fresh, made-to-order pizza business. Prior to opening a new location, we require that all franchisees be thoroughly trained in all facets of running a pizza business. As part of the initial franchise fee, we provide hands-on training at our Extreme Pizza® corporate offices and restaurants in San Francisco and on location as well. While in San Francisco, new franchisees work with the corporate training team for up to 4 weeks where they learn food and product preparation, food and labor management, human resource management, customer relations, financial management, inventory and cost control and marketing. Additional on-site training in the new restaurant for 2 weeks solidifies the training in your actual local restaurant kitchen and community. | Your ownership group and senior management staff will train for three weeks at our Shroom University training facility in Douglasville, Georgia prior to opening. When your store opens our training staff will assist you for a week prior to opening, and for two weeks after the opening. Shroom University offers a comprehensive program designed to teach you about the Front of House, Back of House, and Administrative aspects of running a Mellow Mushroom. You and your managers will learn how to make food, place orders, hire and retain personnel & maintain your POS system and mine the data it collects. A special emphasis is given to teaching you proven methods of supervising your store to decrease food and labor costs and increase cash flow. Quality control systems are also shared with you at Shroom University, and you will be provided with several financial and cost management spreadsheets. |
| Support | Of course it’s impossible to learn everything in six weeks that our team has learned in more than twenty years of a doing business. Which is why we provide you with a rock-solid support system to help you throughout your entire Extreme Pizza franchise experience. Once your store is up and running, an Extreme Pizza business coach, and the rest of the corporate team, will be available for ongoing support and training. As necessary, we will make visits to your location to provide one-on-one counsel. Additionally we will provide group training sessions open to all franchisees throughout the year, and will offer the opportunity to attend regional meetings and seminars that will enable you to meet and mingle with other franchisees in the Extreme Pizza system. | Members of our operations team will visit your store(s) to ensure that our standards and practices are being upheld. These visits are also opportunities for us to continue to train your staff and help train any new employees. Our operations team will also help you implement new initiatives that are developed in conjunction with the marketing department. Our marketing team will advise you on coordinating local promotions and create collection-wide campaigns in which your store can participate. The marketing team will also provide you with designs for business cards, banners, stickers, magnets, and spec ads for use in your local market. |
| Marketing | Co-op advertising, Ad slicks | - |
| Operations |
Number of employees needed to run franchised unit: 7 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Extreme Pizza
Extreme Pizza® began in 1994 in a small 20 seat location on Fillmore Street in downtown San Francisco. Since then we have added new menu items and have been awarded many accolades over the years including "Best Pizza in San Francisco”, the East Bay and in other Bay Area communities numerous times.
Extreme - From the Start
Todd Parent-Founder It’s only natural that CEO Todd Parent would be the founder of a fresh concept named... Extreme Pizza. Born within the New York Metropolitan Area, Todd grew up on pizza. An avowed fan of extreme sports such as mountain biking, windsurfing, sailing, kite sailing and downhill skiing, Todd used his love for fierce competition and his culinary roots to formulate a concept devoted to serving the perfect pizza.
About Mellow Mushroom Pizza
The Mellow Mushroom experience is unique in the restaurant industry. We have been operating outside the perimeters of traditional casual dining for over 30 years. As an owner, you are submersed into a world of boundless creativity. The brand allows for great expression and individuality. My Mellow Mushroom is successful because I serve Mellow Mushroom products in a restaurant that feels like it is my own. The atmosphere entices you to take pride in being a quality operator. Simply said, I want to be in my own Mellow Mushroom. It is the kind of place I want to hang out in. The culture and community are second only to the quality of food; and this is what sets us apart from other restaurants. There is no other Mellow like my Mellow.
Congratulations! You are on your way to owning your slice of the pie! Owning and operating a Mellow Mushroom is an exciting, life-altering journey.
The total investment necessary to begin operation of a Mellow Mushroom
restaurant franchise ranges from $1,624,000 to $2,391,000 if you lease
shell premises for the Restaurant, from $1,624,000 to $2,591,000 if you
lease premises for the Restaurant that must be retrofit, and from
$2,824,000 to $4,498,000 if you buy the real estate upon which you will
construct a new building for the Restaurant. This includes between
$78,000 and $88,500 that must be paid to the franchisor or affiliate. If
you want development rights, you must pay us a development fee equal to
$50,000 (the initial franchise fee for the first Restaurant) plus a
$25,000 deposit for each additional Restaurant’s initial franchise fee.
The total investment necessary to begin operation if you acquire
development rights is $1,649,000 to $4,523,000 (depending on your real
estate decision). This includes $78,000 to $113,500 that must be paid to
the franchisor or affiliate.