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Below is an in-depth analysis and side-by-side comparison of Hungry Howie's Pizza vs Mamma Ilardo's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $290,600 - $538,400 | $175,000 - $320,000 |
Franchise Fee | $25,000 | N/A |
Royalty Fee | 5.5% | - |
Advertising Fee | 7% | - |
Year Founded | 1973 | 1976 |
Year Franchised | 1982 | 1984 |
Term Of Agreement | 10 years | 10 years +10 |
Term Of Agreement | 10 years | 10 years +10 |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 138 hours Classroom Training: 44 hours Additional Training: Regional seminars | Corporate Office and Stores in Baltimore, MD 3 Days to 3 Weeks |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Central Purchasing Field Operation Evaluation Field Training Initial Store Opening Inventory Control Franchisee Newsletter Regional or National Meetings |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
80% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | Average Number of Employees: 8 Full-time, 10 Part-time Passive Ownership: Allowed, But Discouraged |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
At mamma ilardo's, we have designed 3 ways to do business with our company: our Licensing Program, our Product Distribution Agreement (PDA) and our Express Pizza Co-Branding Program. The links above will give you more detailed information about each option and allow you to identify how mamma ilardo's products can meet your specific needs. For those programs that require a license fee, it is an investment in mamma ilardo's that enables us to continue the development of our programs and our brand. The on-going royalty fee supports our system and allows for development and refinement in various areas including products, equipment, quality controls, operations, marketing and training that we feel will be of benefit and value to the operator.