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Updated RecentlyChipotle Mexican Grill vs Mexicali Rosa's Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Chipotle Mexican Grill vs Mexicali Rosa's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | N/A | $250,000 - $800,000 |
| Franchise Fee | N/A | $25,000 |
| Royalty Fee | - | 4% of net sales |
| Advertising Fee | - | - |
| Year Founded | 1993 | 1977 |
| Year Franchised | - | 1986 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | - |
| Support | - | - |
| Marketing | - | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | No |
| International Expansion | No | No |
Company Overviews
About Chipotle Mexican Grill
We have been informed by Chipotle that they are Currently Not Seeking Franchisees
Founded by Steve Ells in 1993, Chipotle Mexican Grill is a Colorado-based chain of restaurants specializing in gourmet burritos and tacos. It is famous for its chunky guacamole, for its large burritos, and for being one of the first successful chains in the newer category of fast-casual dining establishment. Chipotle has an emphasis on quality, which results in slightly higher prices than other traditional fast food chains.
Our menu is intentionally simple. By focusing on just a few menu items, we can concentrate our effort on doing a few things very well. We believe that by focusing on the details of quality, service and the Chipotle experience, we'll be able to bring great food and our vision to new customers and keep existing customers coming back. We believe that consumers' increasing concern about the food they eat will foster demand for higher-quality foods. We believe this, in turn, will attract the interest and capital investment of larger farms and suppliers, and help us make our food more accessible, although we'll continue to balance our interest in advancing "food with integrity" with our desire to provide great food at reasonable prices.About Mexicali Rosa's
Authentic, California-style Mexican Restaurants with a large emphasis on FUN, FLAVOUR AND INTEGRITY. Our menu features Canada's best nachos, hand-rolled enchiladas and tamales, sizzling fajitas, chimichangas and Award-winning Chilis & Margaritas. Our franchise package includes assistance with site selection, restaurant design and construction. As a part of our team, we provide ongoing operational support, advertising/marketing and central purchasing.
As a franchise company, Mexicali Rosa's stands apart from its competitors. We are in a position to offer the franchisee the advantages of franchising while having eliminated many of the negatives that have become associated with our industry.
Mexicali Rosa’s is looking for franchisees that are a good fit with the system.
This means effectively qualifying franchisee candidates on the basis of
level of experience, net worth, available capital, business values and
ethics consistent with the franchise company. An excellent franchisee
will be willing to follow the franchise system and maintain the
operating standards as a high level. They will be ready, willing
and able to build value in the brand, and they will be
well-capitalized, and able to carry out the marketing operational
directives. Mexicali Rosa’s franchisees see themselves as working toward
the common goal of developing loyal customers, increasing market share,
increasing profits, and increasing brand awareness.